By Laura Pitts
The SEMA Show in Las Vegas will return with a focus on innovation to meet the needs of an evolving automotive aftermarket industry. Part of this focus includes state-of-the-art vehicles meticulously customized for various applications seen throughout the Las Vegas Convention Center campus. As attendees prepare for the 2024 event, November 5-8, SEMA News editors have secured a sneak peek at some of the top builds and featured vehicles set for debut or display on the SEMA Show floor.
Vehicle: '24 Toyota Tacoma SR
Builders: James and Becky Ibarra, Ibarra Designs
Where to visit it at the 2024 SEMA Show: Gibson Performance Exhaust, Booth #22515
This '24 Toyota Tacoma SR built by James and Becky Ibarra of Ibarra Designs will be on display in the Gibson Performance Exhaust Booth #22515 at the 2024 SEMA Show.
While yes, this '24 Toyota Tacoma SR built by James and Becky Ibarra of Ibarra Designs looks exceptional and is stacked with some of the industry's leading components, it also has a sentimental meaning behind why it exists in the first place.
"This Tacoma build is dedicated to my late mother, who passed away last year due to cancer," shared James Ibarra of Ibarra Designs. "Having my build at this year's SEMA Show is a huge honor for me and my family... this is the first time [completing] an entire build with my brother Daniel, my son James Jr. and nephew Daniel being involved on this project to honor my mother."
For aspiring builders hoping to one day display their car at SEMA, Ibarra shared, "It's the greatest feeling to have your vehicle displayed at the Super Bowl of the automotive world. I would say keep striving for greatness and perfecting your craftmanship. Don't be afraid to set new trends and ask questions, and learn by attending the SEMA Show. Networking is key!"
Gibson Exhaust components are featured on this '24 Toyota Tacoma build set for display at the 2024 SEMA Show.
This '24 Toyota Tacoma SR is supported by/with:
- Addictive Desert Designs
- American Tires (Camarillo)
- Armadillo USA
- BanksPower
- City Auto Wraps & Window Tint (Camarillo)
- Charvonia Designs
- Eibach
- Exclusive Auto Shop (Westlake Village)
- Gibson Exhaust
- Hankook Tires
- Katzin Automotive Leather
- Line-X Simi Valley
- Method Race Wheels
- MTX Audio
- Race Ramps
- Rough Country
- Seibon Carbon
- Stillen
- Teckwrap
- Truck Cover USA
- Turbo XS
- Westin Automotive
- Wilwood Disc Brakes
Vehicle: '22 Jeep Gladiator Hellcat
Builder: TruckGuru and Ryan Dayon
Owner: Ryan Dayon
Where to visit it at the 2024 SEMA Show: Mickey Thompson, Booth #V550
You won't want to miss this apocalyptic build on the 2024 SEMA Show floor in the Mickey Thompson Booth #V550!
This armored insane Jeep build gets even more insane under the hood and carriage, with an actual Hellcat engine swap alongside ultimate overland bugout modifications.
"I've been into Jeeps since I was real young, and when the Gladiator came out, I thought it was cool but should have V8 power," said vehicle owner Ryan Dayon. "I chose Truck Guru due to [Cris'] professionalism and reach in the industry, which has nothing but positive reviews. He treats you like a friend and is trustworthy. And Mickey Thompson has been a staple tire in the off-road world since I can remember. Since I started running M/T back in the day, I have never had anything but awesome experiences with the tires. From balancing to wear and, of course, the amazing looks and performance of the tires."
This '22 Jeep Gladiator Hellcat is supported by/with:
- 785hp hellcat engine (tuning, pulleys and exhaust)
- Mickey Thompson Baja Boss tires
- Metalcloak and ARS, including RockSport Black shocks
- Rigid Industries lighting
- WARN winches front and rear
- PRP Seats
- Monster Hooks
- Prismatic Powders
- AlphaRex headlights and tail lights
- Scrubblade
- Kicker Audio
- Pelican
- Gen-Y Hitch
- Next Level Mats
- 1DayWraps.com
Vehicle: '67 Camaro Custom Off-Road
Builder, Designer and Owner: Truck Guru and Wright Bros Customs
Supported by: Cris Payne, TruckGuru
Where to visit it at the 2024 SEMA Show: Mickey Thompson, Booth #84180
This '67 Camaro Custom Off-Road build, which will be on display at the 2024 SEMA Show, was inspired by the famous Mustang in the 1968 film, "The Thomas Crown Affair."
This rugged yet refined vehicle began as many new builds do, with a broad idea and a feeling. Jesse Wright of Wright Bros Customs shared the owner wanted to recreate the famous Mustang featured in the 1968 film "The Thomas Crown Affair," but make it off-road capable without changing much of the look.
"From there, I was given a clean slate to pick the car that we would use, what drivetrain would get fitted into it, interior design, suspension and whatever else I wanted to do or could do within the budget and time frame we had to work with. This freedom led to the car's factory hardtop being removable, all side glass being removed and shaved, as well as wide bodying the car, adding 3.25 in. of width at the centerline of each fender," said Wright.
After, the focus was on keeping the vehicle "clean and sleek" with the removal of all trims, minimalistic billet side mirrors, and emphasizing the body lines through the paint and body process.
"I then decided to top it off with a satin finish deep blue paint color (Mercedes), which would also help give a notable highlight to the body lines. I didn't want the car to look like it was wide-bodied or overly modified without requiring a second glance. The more you look, the more you notice," Wright said.
This '67 Camaro Custom Off-Road is supported by/with:
- Holley Performance (including a number of Holley-owned companies/brands)
- Wilwood Disc Brakes
- Fittipaldi wheels
- Mickey Thompson tires
- Rigid Industries
- Truck Guru
Vehicle: '70 Dodge Charger "Sangria"
Builder: Riccardo Salatino and Blazin' Rodz
Supported by: Hemmings
Where to visit it at the 2024 SEMA Show: Hemmings, Booth #22493
Built by Riccardo Salatino and the team at Blazin' Rodz, "Sangria" blends high-performance hot-rod engineering with custom exotic-car design, and will be unveiled during a press conference on Wednesday, November 5 at 12:30 p.m. PST at Booth #22493.
With more than 1,500 hp delivered by a Hellephant engine and a carbon-fiber body from Finale Speed, the Charger has been selected for the 2024 SEMA Battle of the Builders Presented by Mothers. Salatino used a combination of modern 3D modeling techniques and old-school coachwork fabrication to bring the vehicle to life. Following its unveiling, the car will be listed for sale on Hemmings.com's Make Offer platform.
In addition to vehicles built by visionary builders, attendees will want to experience unique SEMA activations that will be overflowing with innovative rides.
SEMA TORA Feature Vehicle Trail
The SEMA Truck & Off-Road Alliance (TORA) will feature eight innovative builds at the SEMA Show as part of the council's Feature Vehicle Showcase. The vehicles will be displayed at the TORA Feature Vehicle Trail located on the outside walkway between the North and West Hall of the Las Vegas Convention Center.
"The TORA Feature Vehicle Showcase is all about highlighting the various products, vehicle trends, and business ideas that exist within the truck and off-road market," said TORA Council Director Denise Waddingham.
The following vehicles are set for display in this special display. Attendees are encouraged to visit this Show section and vote for their favorite build as soon as possible, as the car with the most votes will be named the TORA Feature Vehicle Best in Show Award winner during TORA's Reception on Wednesday, November 6.
Vehicle: '24 Chevy Silverado 2500 diesel
Owner: Billet Racing
Category: Lifted Truck
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
Attendees can expect to see this lifted '24 Silverado decked out with some of the industry's top brands and upgrades at the 2024 SEMA Show's TORA Feature Vehicle Trail.
Vehicle: '93 Mitsubishi Delica Overland Van Diesel Cummings R 2.8 swap
Owner: Custom FN Customs
Category: Overland
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
This award-winning build by Custom FN Customs, to be seen in the TORA Feature Vehicle Trail at the 2024 SEMA Show, is teeming with some of the top brands in the overlanding category.
This '93 Mitsubishi is supported by/with:
- Tailgate table
- Shower system
- ARB front bumper, twin compressor, front and rear locker, front and rear air chucks, and more
- Smittybilt winch
- Aero Stainless exhaust
- Ironman LED spotlights
- Good Karma rear bumper and accessories
- DelicaWorks lift kit
- Stop Tech
- Goal Zero solar panels
- Fox front shocks
- Metalcloak rear shocks
- Timbren bumpstops
- Apex Performance
- Cummins
Vehicle: '22 Jeep Gladiator (gas-powered)
Owner: Ernie's Custom Shop
Category: Off-Road
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
See Ernie's Custom Shop's head-turning build featuring some of the industry's most rugged designs available today at the 2024 SEMA Show's TORA Feature Vehicle Trail.
This '22 Jeep Gladiator is supported by/with:
- XKGLOW Lighting
- Fox shocks
- HornBlasters
- DV8 Offroad
Vehicle: '22 Toyota Tundra (gas-powered)
Owner: ICON Vehicle Dynamics
Category: Off-Road
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
ICON Vehicle Dynamics's '22 Toyota Tundra is designed specifically for off-roading and will be seen in the TORA Feature Vehicle Trail at the 2024 SEMA Show.
Vehicle: '24 INEOS Grenadier 4x4 SUV Wagon (diesel-powered)
Owner: LGE-CTS Motorsports
Category: Overland
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
This diesel-powered '24 INEOS Grenadier 4x4 SUV Wagon was meticulously built by LGE-CTS Motorsports and will be on display in the TORA Feature Vehicle Trail.
This '24 INEOS Grenadier 4x4 SUV Wagon is supported by/with:
- Firestone tires
- Baja Designs lighting
- ARB compressors
Vehicle: '76 Chevrolet K30 lifted square body (gas-powered)
Owner: North Speed and Restoration
Category: Overland
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
See North Speed and Restoration's '76 Chevrolet K30 lifted square body at the 2024 SEMA Show's TORA Feature Vehicle Trail.
This '76 Chevrolet K30 is supported by/with:
- Dakota Digital
- Detroit Steel Wheels
- American Autowire
- Vintage Air
- BFG tires
- Griffin Radiator
- Pypes Exhaust
- Knish Kustoms interior
- PPG Paint
- Fox shocks
- BDS suspension
Vehicle: '24 Jeep Gladiator Overland Adventure (gas-powered)
Owner: Rebel Off Road
Category: Overland
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
See this "rebel" of a '24 Jeep Gladiator Overland Adventure vehicle by Rebel Off-Road in the TORA Vehicle Trail at the 2024 SEMA Show.
This '24 Jeep Gladiator is supported by/with:
- Teraflex suspension
- Currie Enterprises Axles
- King Coilover shocks
- KC Lights
- RockJock by John Curie sway bars
- Rebel Off Road bumpers
- WARN winch
- HUBS
- Nitto Tire
- KMC Wheels
- Rotopax Rugged Radios
- PCI Race Radios
- Rockslide Engineering
- PSC Motorsports steering
- Kamper tent
- ADAMS drive shafts
- Combat Off Road fenders
Vehicle: '21 Jeep Wrangler Two-Door Rock Crawler (gas-powered)
Owner: Rebel Off Road
Category: Off-Road
Where to visit it at the 2024 SEMA Show: TORA Feature Vehicle Trail
This two-door rock crawler can basically defy gravity thanks to support from some of the industry's leading off-roading brands. See it in-person at the TORA Feature Vehicle Trail at the 2024 SEMA Show.
This '21 Jeep Wrangler is supported by/with:
- Rebel Off Road bumpers
- WARN winch
- KC Lights
- Currie Enterprises axles
- RockJock by John Curie sway bars
- King Coilovers/shocks
- MAXXIS tires
- KMC Wheels
- Rotopax
- Rugged Radios
- PCI Race Radios
- PSC Motorsports Steering
- ADAMS Drive Shafts
- Completely custom cage
SEMA LIVE
New-for-2024, SEMA Live will give people all around the opportunity to witness the innovations and trends on the SEMA Show floor during a virtual livestream (more details to be announced later). Of course, nothing can replace seeing these products up close and personal in person at the SEMA Show, but viewers can expect to see a lineup of vehicle unveilings on the SEMA Live schedule. For in-person attendees, you won't want to miss these debuts on the SEMA Show floor:
Tuesday, Nov. 5
*all times PST
- 9:30 a.m. Throtl - '99 Skyline R34 (Booth #22357)
- 11:00 a.m. RINGBROTHERS 970 Cuda Reveal (Booth #23889)
- 11:30 a.m.: Real Truck - Chip Foose Reveal (Booth #50027)
- 12:00 p.m.: CTEK: Vehicle Reveal & Product Overview (Booth #23657)
- 12:30 p.m.: Hemmings 1970 Dodge Charger Reveal (Booth #22493)
- 1:00 p.m.: RINGBROTHERS- '72 Blazer and 87 Grand National Reveal (Booth #23889)
- 1:10 p.m.: Guetto Bob Car Reveal (Booth #23191)
Wednesday, Nov. 6
- 10 a.m.: Barrett-Jackson Charity Car Reveal (Booth #21427)
- 11 a.m.: EMPI Inc.: EMPI Presents a Custom Porsche 914 (Booth #23427)
Thursday, Nov. 7
- 10:30 a.m.: Superformance: Shelby Anniversary Edition Vehicle Introduction (Booth #24043)
SEMA Overland Experience
See state-of-the-art vehicles customized for off-road and overland adventures. From trucks and SUVs to 4x4s, attendees will see firsthand how innovative modifications can turn vehicles into mobile homes ready for any terrain. Each build showcases the latest in suspension, lighting, storage solutions and more. In addition, the new-for-2024 onX Offroad Build Challenge will reach its thrilling finale at the SEMA Show with top, creative builds on full display. (Learn more here.) The competition boasts an impressive lineup of participants, including:
- Bleeping Jeep
- Rudy's Adventure and Design
- Fab Rats
- Mischief Maker JKU
- Colt Builds It
- Trail Mater
- Dirtlifestyle
- Robby Layton Nation
You won't want to miss seeing these innovative and creative builds in-person at the 2024 SEMA Show. Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register.