SEMA Show

Attention 2024 SEMA Exhibitors: ABCs of Shipping to Your Show Booth

By SEMA News Editors

SEMA Show set up booth


As brands prepare for one of the world's largest trade events for automotive professionals--the SEMA Show, November 5-8 in the Las Vegas Convention Center--SEMA Show organizers want to remind exhibitors about the process and important dates for shipping items and products to your SEMA Show booth. These details can be found in the SEMA Show Exhibitor Service Manual (ESM), the one-stop location for all booth services.

ABCs of Shipping to the SEMA Show

There are multiple ways to get your materials onto the Show floor, including:

Freeman Advance Warehouse via Common Carrier, Van Lines or Company Truck – Shipping materials with a trucking or van company can deliver assets to: Freeman Advance Warehouse, 6675 West Sunset Road Las Vegas, NV 89118.

  • This is the best option if an exhibitor wants to begin set-up at their assigned target time. The shipment must arrive by the deadline date of October 24, 2024 (additional material handling fees may apply).

Directly to SEMA Show via the Freeman Marshaling Yard – Common carriers, van lines or company trucks must use the Marshalling Yard and arrive during the company's assigned target time for this option.

  • Freeman Marshaling Yard, 6555 West Serene Avenue Las Vegas, NV 89139.
  • Navigate to the "Target Times" section in the ESM for specific assigned dates.

Direct to the SEMA Show via Personally Owned Vehicle (POV)/Freeman Assisted – Driving materials directly to the SEMA Show in a vehicle (car, truck, or van) driven by a company employee, can go directly to the Las Vegas Convention Center on Saturday, November 2, through Monday, November 4, to unload. Material handling fees may apply.

Direct to Show via Hand Carry/Self-Unload – Driving materials directly to the Las Vegas Convention Center in a vehicle (car, truck, or van) driven by a company employee without assistance. Hand Carry/Self-Unload locations will be open from Saturday, November 2, through Monday, November 4. The below restrictions must be followed:

  • Only company employees can hand-carry freight.
  • Booth materials and products must be carried by one person at a time only. If it requires more than one person to carry, it will not qualify.
  • Exhibitors must bring an additional person to stay with the vehicle while unloading/loading. The vehicle cannot be left unattended or is subject to towing.
  • Unloading must be done within 30 minutes so there are NO UNATTENDED VEHICLES.
  • Use of a small, non-industrial, two-wheel dolly is permitted, but note some devices are prohibited. See here for more details.
  • View the Freeman Cart Service & Exhibitor Hand Carry Location Map here.

Priority Carriers (FedEx, UPS, DHL) – This option is for shipping materials overnight or via ground directly to the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV 89109. Note: materials cannot arrive before Thursday, October 31, 2024.

In addition, Freeman began accepting freight at the Advance Warehouse starting at the beginning of the month. Freeman will accept freight from common carriers, van lines and from priority carriers until October 24, 2024. After that date, a late fee will apply.

Freeman will deliver all freight from the Advance Warehouse to the booth by the company's assigned target time. This is the best option for exhibitors that want to begin set-up at the assigned target time.

See the Material Handling/Freight form on the ESM for more details rates and be sure to use the Advance Warehouse Shipping Label on all items shipped in advance.

Freeman Warehouse Days/Hours

Monday through Friday, 7:30 a.m. to 2:30 p.m. PST
Closed on Saturday and Sunday
More Freeman Warehouse details here.

NOTE: Exhibitors with 400 sq. ft. of exhibit space or less will receive up to 500 lbs. of material handling free with no restrictions on how it arrives to the Show.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.

And exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

In addition, exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.