News

Movers & Shakers: Covercraft Adds to Executive Team, VIP Tires & Service Celebrates New Location

By SEMA News Editors

Covercraft Adds Business and Operations Veterans to Staff
Covercraft

Jim Chick (left) and Travis Jansen.

Covercraft has added two business and operations veterans, Jim Chick and Travis Jansen, as chief commercial officer and chief operating officer. These roles will be instrumental in driving company growth, the company said.

Chick is a veteran of the automotive industry with decades of experience in the aftermarket segment, specifically in the performance and off-road verticals.

Jansen is an experienced executive with expertise in building progressive lean organizations and developing high-performance manufacturing operations, the company said.

These staff additions come as the company prepares for the 2024 SEMA Show in November where Covercraft will be focused on meeting with current and potential customers as well as introducing new officially licensed program additions such as Mopar and Mustang 60th anniversary products.

For more information, visit covercraft.com.

VIP Tires & Service Opens New Massachusetts Location

VIP Tires & Service is opening a new location in Hanover, Massachusetts, the automotive service provider and tire dealer announced.

The new store will create eight to 10 new jobs, prioritizing the hiring of qualified local residents, the company said. With 14,000 sq.-ft. of dedicated space and 10 service bays, the Hanover location is outfitted with cutting-edge equipment, including Hunter Alignment technology and Autel automotive scanners. It will also stock almost 3,000 tires on-site.

"At VIP Tires, we're committed to going the extra mile for the communities we serve," said Tim Winkeler, president and CEO of VIP. "This means fostering a well-educated workforce, creating local jobs, and ensuring the safest driving experience possible. Our teams' focus on creating exceptional experiences for our customers will fit right in with residents in Hanover and surrounding communities. And by partnering with local schools and offering cutting-edge technology, we believe we can make a real difference in Hanover."

For more information, visit vipauto.com.


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