SEMA Show

SEMA Show Attendee Alert: Registration Price Doubles After Friday, September 27

By SEMA News Editors

SEMA Show Registration Deadline Sept 27 attendee. Shell Unbound drifting


There are officially 40 days to the 2024 SEMA Show, November 5-8, in Las Vegas. SEMA Show organizers urge those who still need to register to do so online by Friday, September 27, to save 50% on registration prices.

Registration is only $60 for qualified attendees who register by Friday, September 27. After, the price will increase to $120 per approved badge. Deadlines and fees for other registration categories can be found at semashow.com/register

In addition, those who register this week will receive their attendee badge in the mail, skipping the on-site registration pick-up process.

After registering online, it's vital to secure hotel reservations online here, available at the lowest possible nightly rates through SEMA's ONLY official hotel provider, onPeak. SEMA Show and onPeak offer attendees and exhibitors the best rates at an extensive list of the best hotels in Las Vegas.

Booking your 2024 SEMA Show hotel through the official SEMA Show block provides unparalleled benefits, such as: 

  • Guaranteed Lowest Rates: Booking through the SEMA block guarantees our Showgoers the lowest rates in Las Vegas during the SEMA Show.
  • Access Fully Flexible Booking: We know plans change, so that's why there are no change fees and no full pre-payment required at the time of booking, unlike most other booking channels. You can make changes or cancel your reservation without penalty until October 10, 2024. There's no downside to booking today!
  • Access Easy Group Bookings: Book your entire group--large or small--in real-time with immediate confirmations. Nab the rooms you need now and log in later to assign specific guests. Rooms can be selected based on your team's specific nights and stay patterns, and you can manage payment for your whole block or guarantee each room with separate credit cards--it's that easy. 
  • Earn Hotel Rewards Points: We know how important and valuable your hotel rewards points can be and how quickly they can add up when you travel to events and trade shows. That's why your reservation at an official hotel counts towards your hotel loyalty program. Simply enter your rewards number when securing your reservation, and you're all set. The benefits are endless when you book in the SEMA Show block!
  • Source a Sustainable Hotel Stay: onPeak is available to help you feel confident about living a sustainable lifestyle. View Las Vegas hotel's sustainability plans on the onPeak website at onpeak.com/sustainability and read up on a few helpful travel tips at blog.onpeak.com

In addition, exclusive airline discounts are available with deals straight from SEMA Show partners--detailed at the bottom of this article--allowing Showgoers to save big on plane tickets for this year's event. 

Available 2024 SEMA Show airline discounts:

Alaska Airlines
  • Discount: 7% off published fares. 
  • Valid Travel Dates: October 27-November 8, 2024.
  • Online Reservations: Visit alaskaair.com and enter discount code ECMK491 
  • Phone Reservations: Contact Group Desk at 1-800-445-4435. A $15 per person ticketing fee will be applied to phone reservations. 
Delta Air Lines 
  • Discount: Special fares for SEMA Showgoers.
  • Online Reservations: Visit the Delta Air Lines special link here.
  • Phone Reservations: Contact Delta Meeting Network at 1-800-328-1111, Monday through Friday, 8:00 a.m. to 6:30 p.m. EST, and refer to Meeting Event Code NM3PY. There is no service fee for reservations booked and ticketed through the 800 number.
United Airlines 
  • Discount: 2% to 10% off based on origin location. 
  • Valid Travel Dates: November 2-11, 2024. 
  • Online Reservations: Click on discount code ZPKE658685 or visit the special link here
  • Phone Reservations: Please note that a service fee will be collected per ticket when booking by phone. Contact United Meetings at 1-800-426-1122 and provide them with the following information: 
    • Z Code: ZPKE.
    • Agreement Code: 658685

After securing a badge, hotel room and travel arrangements, attendees can begin to plan their SEMA Show with resources like My Show Planner and the SEMA Show floorplan. In addition, semashow.com has several dedicated tools and resources, like the "Transportation" tab on semashow.com/attendee, which showcases different ways to get around Las Vegas: shuttle bus, monorail, ride-sharing, taxis and limousines, the Vegas Loop at the Las Vegas Convention Center, Strip and Downtown Express and SEMA Show parking.

Questions? Contact the SEMA Show office at semashow@sema.org or (909) 396-0289.