By Ashley Reyes
Is your shop ready to develop, produce and sell parts? Tune in to the latest episode of the SEMA Hot Rod Industry Alliance (HRIA) "Hammer Down" podcast, where guest speakers Levi Green of Hammer Fab and Dan Kahn of Kahn Media reveal the secrets to launching a successful product line.
Hosted by Kevin Oeste, owner of V8 Speed and Resto Shop, alongside Tim McCarthy, HRIA chair and owner of HushMat and ZyCoat, this episode is a must-listen for hot-rod builders or shop owners interested in making and selling products.
Join Green and Kahn as they:
- Share insights on what a hot-rod builder needs to consider when launching a product line.
- Reveal tips for identifying a need for a product in the marketplace.
- Dive deep into digital marketing strategies, e-commerce and how to start retail and WD relationships.
- Discuss aspects of product liability, customer satisfaction and how to maximize your presence at the SEMA Show.
The HRIA "Hammer Down" podcast delivers informative and entertaining discussions that celebrate the passion, ingenuity and enduring legacy of the hot-rod community and how the SEMA HRIA helps hot-rod businesses succeed. Listen to all episodes wherever you get your podcasts or follow the podcast using this link.