SEMA Show

12 Weeks to the 2024 SEMA Show: Important Exhibitor Deadlines

By SEMA News Editors

SEMA Show exhibitor deadlines

The specialty equipment aftermarket will converge in Las Vegas for the 2024 SEMA Show, November 5-8. As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals, here's a list of critical deadlines and checklists to keep the industry on track and on budget.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below. 

View the SEMA Show deadlines checklist.

Budget Checklist

This checklist allows exhibitors to keep track of all costs--like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form. But note, placing Freeman orders before the Tuesday, October 1 discount deadline, which offers discounted prices off regular rates on nearly all services, is one of the best ways to save ahead of the SEMA Show.

View the SEMA Show budget checklist.

Upcoming Key Exhibitor Deadlines

Be sure to check out the complete list of deadlines for more dates. 

  • August 14: Show Directory listing information.
  • August 14: Pocket Guide company listing.
  • August 16: Press/Media Conference application.
  • August 16: Pocket Guide ad placement reservations.
  • August 23: Show Directory ad space reservations.
  • September 6: Booth Design Notification (required for all exhibits 20x20 or larger).
  • September 6: Celebrity Appearance Notification (to be included in printed Show material).
  • September 6: Hanging Sign Design Notification Form to Show management.
  • September 6: Multi-level Booth Design Notification (required for all exhibits 20x20 or larger).
  • September 13: Booth Vehicle Display Application (Vehicles displayed in booth).
  • September 27: Exhibitor Registration Due for domestic exhibitors (to receive badges in the mail).
  • October 1: Freight – Freeman Warehouse – First day to accept advance freight.
  • October 1: Internet/Telephone Order (advance rate) – Cox Business.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.

And now that you know these dates, exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.