Business

SEMA Garage to Present Groundbreaking Research at ADAS and Autonomous Vehicle Expo

By SEMA News Editors

ADAS Expo

Luis Morales, SEMA Garage director of vehicle technology and product development, will speak at the upcoming ADAS and Autonomous Vehicle Expo in San Jose, California, August 28-29.

As one of the only facilities in the United States with ADAS research and testing facilities, the SEMA Garage recently published a white paper based on unprecedented research examining the potential impact of aftermarket products on ADAS features.  

Morales will be part of the session titled "Safety Considerations and Best Practices for Advancing ADAS and AV Technologies" and will delve into the importance of the SEMA Garage's current and ongoing research to both aftermarket companies and OEMs.  

The two-day conference brings together world-leading experts in autonomous vehicle research, artificial intelligence (AI), software, sensor fusion, AV testing, validation, development, standards and safety. More than 50 speakers from international OEMs, Tier 1 suppliers, research and development centers, and innovative transportation startups will share best practices and strategies. Morales will join speakers from IBM, Volvo Cars, Torc Robotics, Tier IV, The Goodyear Tire and Rubber Company, Argonne National Laboratory and others. 

The SEMA Garage presentation will be held on Thursday, August 29, at 11:10 a.m. PDT. SEMA members interested in attending the conference can receive a 20% delegate pass discount using the code AVTCA24SPKR20 at this link: Conference Delegate Registration Form.