By Ashley Reyes
The SEMA Businesswomen's Network (SBN) is offering a new webinar to help industry professionals discover the value of implementing an ally program in their business.
During "Motivating My Company to Have an Ally Mentality and the Value it Brings" on August 20 at 12:00 p.m. PST, attendees will hear from a panel of industry leaders as they share success stories of ally initiatives that they have implemented and how motivating their team members to become an ally has enriched their business.
The session will be moderated by Rachel Speir of RS Marqueting, and feature speakers Melanie White of Hellwig Products, Dawson Druesedow of 4 Wheel Performance and Myles Kovacs of TIS Wheels and Dropstars Wheels. With the speakers representing different company sizes, structures and backgrounds, participants will learn how to build an ally program that is tailored to their team and business model, including methods for measuring success.
"Women who work in traditionally male-dominated industries are more likely to thrive in environments where they feel supported and valued," said SBN Council Director Nicole Bradle. "This webinar is ideal for companies unfamiliar with the concept of allyship or those looking to start a program but unsure where to begin."
Interested in learning how an ally program can bring value to your organization? Secure your spot for the live webinar, here.