SEMA Show

15 Weeks to the SEMA Show: Important Exhibitor Deadlines

By SEMA News Editors

SEMA Show exhibitor

The specialty equipment aftermarket will converge in Las Vegas for the 2024 SEMA Show, November 5-8. As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals, here's a list of critical deadlines and checklists to keep the industry on track and on budget.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below.

View the SEMA Show deadlines checklist.

Budget Checklist

This checklist allows exhibitors to keep track of all costs--like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form.

View the SEMA Show budget checklist.

Upcoming Key Exhibitor Deadlines

Be sure to check out the complete list of deadlines for more dates. 

  • July 26: Feature Vehicle Display application (vehicles displayed outside of booth).
  • August 14: Show Directory listing information.
  • August 14: Pocket Guide company listing.
  • August 16: Press/Media Conference application.
  • August 16: Pocket Guide ad placement reservations.
  • August 23: Pocket Guide ad materials due.
  • August 23: Show Directory ad space reservations.
  • August 29: Show Directory ad materials due.

Placing Freeman orders before the Tuesday, October 1 discount deadline, which offers discounted prices off regular rates on nearly all services, is one of the best ways to save ahead of the SEMA Show.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.

And now that you know these dates, exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.