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Movers & Shakers: ENSO to Build U.S. Tire Factory

By SEMA News Editors

ENSO to Build $500 Million Carbon-Neutral Tire Factory in the United States

ENSO, an electric-vehicle (EV) tire manufacturer, has announced plans to build a $500 million, carbon-neutral tire factory in the United States.

ENSO

The facility will be carbon-neutral without purchased offsets and will utilize carbon-neutral raw materials, building materials and 100% renewable energy. Backed by U.S.-based technology partners Rockwell and Arup, as well as investors 8090 Industries and Galway Sustainable Capital, the company aims to produce 5 million EV tires by 2027 and create 600 jobs at the new facility, then expand production to 20 million tires when fully built.

The company is considering locations in Colorado, Nevada, Texas and Georgia, among other states, according to the company.

For more information, visit ensotyres.com.

Northwood University Taps Industry Veteran for Inaugural Professor of Automotive Strategy Role

David OventhalNorthwood University in Midland, Michigan, has selected David Oventhal, an industry veteran with more than two decades of experience, as its first-ever Subaru of New England Professor of Automotive Strategy.

Oventhal's experience in the field involves teaching industry professionals at Royal Enfield Motors and Kawasaki Motors Corp. In recent years, he has served as a senior product planner for Super73, a contract facilitator for the Motorcycle Industry Council, group manager for product strategy for Royal Enfield Motors, senior manager for corporate research and product management at Kawasaki Motors Corp., and a technical call center manager at American Honda Motor Co. He is also the president and founder of NXT Mobility.

"The creation of this professorship broadens Northwood's role as the market leader for undergraduate, graduate, and professional programs for the North American automotive industry," said Matthew Bennett, vice president of strategic alliances and the Center for Automotive and Mobility Studies. "Dr. Oventhal brings a unique set of knowledge, skills, and experience to Northwood, and we look forward to what he will accomplish as he aims to excite, empower, and educate future industry professionals."

Northwood received a $500,000 gift from distributor Subaru of New England, an industry-leading organization and well-respected brand in the automotive sector, to fund a new automotive strategy professorship.

For more information, visit northwood.edu.


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