By Ashley Reyes
The SEMA Automotive Restoration Market Organization (ARMO) will host an online General Membership Meeting and panel discussion on Thursday, June 27, at 10:00 a.m. PDT. Register here.
During the meeting, the ARMO Select Committee will share important updates regarding the council’s member benefits, followed by a discussion on how to address and manage online business reviews. Led by Jeff Farina of JEGS, Barry Alt of Motorhead Digital, Bryan Stone of Classic Recreations and Jeremy Dominic of SMG Speed, the discussion will cover the importance of businesses having an online presence and tips for responding to positive and negative comments.
"In today's digital age, customers can easily access information about a business's reputation with just a few clicks," said ARMO chair Randall Bates. "During this session, we'll cover best practices for evaluating comments left online and replying in a manner that encourages positive engagement and continued success."
Discussion topics will include an overview of the various online review platforms, what kind of controls businesses have on each platform, and how to take advantage of positive reviews and respond to negative ones.
ARMO membership is open to all companies serving the automotive restoration market, including manufacturers, distributors, retailers, media, restorers or car clubs. Attending the meeting is a great way for current and prospective members to connect with other like-minded professionals and stay informed on important industry issues.
Register here to attend the live session or receive the recording.