By SEMA News Editors
Mopar Reveals Limited-Production '24 Jeep Gladiator
Mopar is continuing its annual, limited-production, factory-vehicle customization program with a special-edition '24 Jeep Gladiator.
Limited to 250 units and built on the Rubicon trim, the Mopar '24 Gladiator features a black clear-coat exterior with topographical Rubicon trail graphics on the hood, bed sides and tailgate. The exterior graphics are accented with a red tracer and highlighted with the Jeep Performance Parts (JPP) logo on the hood and bed sides.
Inside the cabin, custom two-tone Katzkin leather seats carry black and red surfaces with embossed Mopar logos in front. A matching red center console armrest and seat bolsters provide additional color contrast along with red accent stitching on the steering wheel, seats and instrument panel. A custom serialized Mopar '24 badge sits on the leading panel of the center console, just behind the shifter.
Additional exterior content highlights include:
- Mopar heavy-duty rock rails with step assist
- Triple-hoop grille guard
- Three-piece, body-color hardtop
- Tri-fold hard tonneau cover
- Spray-on bedliner
- Front and rear grab handles
- Custom Mopar badge on tailgate
Additional interior highlights include:
- Mopar head liner
- Black sill trim
- All-weather floor mats
The Mopar '24 Gladiator rides on standard 17-in. aluminum wheels with painted black pockets and mounted with Falken all-terrain tires. Power is delivered via a 285hp 3.6L Pentastar V6.
For more information, visit mopar.com.
RealTruck Launches Eight-Figure Marketing Campaign
RealTruck, the Ann Arbor, Michigan-based aftermarket product manufacturer and retailer, has launched a multi-faceted, eight-figure marketing campaign.
Called "Bring Your Truck to Life," the program celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who use their vehicles to pursue their interests.
"The 'Bring Your Truck to Life' campaign represents a milestone in RealTruck's evolution as a brand and business. It demonstrates our passion for building high-quality aftermarket accessories for truck, Jeep and Bronco owners around the globe," said Tony Ambroza, chief growth officer at RealTruck. "Every element in this campaign is designed to inspire enthusiasts and invite newcomers to customize their vehicles with RealTruck products in pursuit of life's adventures on four wheels."
Developed in partnership with Croud, a full-service digital agency, the campaign will be featured on social-media platforms, YouTube, television, the RealTruck website and more. It also includes exposure across retail stores and will utilize real-life custom content from social-media influencers.
Additionally, the company will be working on multiple charity truck builds, culminating at the SEMA Show, November 5-8, 2024, in Las Vegas.
For more information, visit realtruck.com.
SAE International Partners with Pearson VUE to Deliver EV Supply Equipment Technician Certification
SAE International has selected Pearson VUE to deliver its new Electric Vehicle Supply Equipment (EVSE) Technician Certification.
The partnership aims to address the shortage of qualified EV technicians to support the growing EV infrastructure in the US and around the world.
SAE developed the SAE EVSE Technician Certification to establish and verify skills and knowledge necessary for technicians to maintain, repair and operate EV charging stations. SAE EVSE Technician Certification will be granted to technicians who have fulfilled specific eligibility requirements and successfully passed the exam.
For more information, visit pearsonvue.com/sae.