By Ashley Reyes
Understanding the value of allyship to women is important for raising awareness and educating others on the allyship movement. By knowing and sharing its value, you can encourage more people to buy into, participate in and grow the allyship conversation.
Men and women in the automotive aftermarket industry are invited to attend the SEMA Businesswomen's Network (SBN) webinar "Real-Life Discussion on Allyship" on Tuesday, June 4 at 12:00 p.m. PDT to hear best practices for sharing the value of allyship.
Register now and learn:
- A review of what a male ally to women is and successful practices.
- A review of strategies to grow the ally conversation.
- The value that allyship brings to companies and team culture.
- The value that allyship brings for employee retention and recruiting.
- The value of allyship for problem-solving.
- The value that allyship brings for team productivity and profitability.
Melissa Parker-Boudreaux (ORACLE Lighting) will moderate this session, which will feature speakers Rebecca Olavarrieta (Roco 4x4), Mitch Williams (Rigid Industries) and Terry Pritchard (ORACLE Lighting).