By Ashley Reyes
SEMA members who would like to stay informed on emerging engine technology can
watch three new videos by the Emerging Trends & Technology Network (ETTN) that will delve into electric vehicle (EV) technology, alternative fuels and the changing landscape of the automotive aftermarket.
The first video, set to be released on August 30, features a conversation on "Electric Vehicles and The Changing Landscape of the Automotive Aftermarket" by Bob Morreale of The Tuning School and Karen Salvaggio of Scorpion EV. The discussion will help industry members understand how OEMs are moving forward with electrification via hybrids or battery electric vehicles (BEVs), and how this has sparked an entirely new industry of electric aftermarket vehicles and products.
Viewers will gain insight into current and anticipated legislation adoption that will develop over the next 10 years, as well as the pros and cons of EVs and aftermarket opportunities.
With the U.S. Environmental Protection Agency (EPA) proposing new federal emissions standards intended to dramatically increase sales of EVs, ETTN's video "How Companies Are Navigating Regulation and Pivoting to Hybrid and EV" on September 13 will effectively dive into the various fuel innovation technologies that are often ignored on the road to zero emissions. Viewers will gain a better understanding of BEVs, biofuels and hydrogen technologies and the regulations, opportunities and challenges that come with each. This insightful video is led by Rob Simons of Automotive Consulting Services, and Tobi Tubiak of Ricardo.
During "Biofuels - Continuing the Conversation" on September 27, viewers will learn how biofuels have progressed since ETTN's first live chat on the topic published in 2021. (Watch the first installment here).
As the industry continues to look for fuel alternatives, biofuels may become the in-between that automobile manufacturers can use for performance ICE vehicles alongside their EV fleet. Tune in to hear from Ian Lehn, founder of BOOSTane, and Bjorn Noack, director at Bosch, as they explore where the aftermarket and internal combustion engines (ICE) will be in the next 15 years. Other topics addressed are legislation that supports and hinders biofuel development, companies that are currently investing in this technology and whether or not the average enthusiast has access to biofuels.
Each video will go live on the ETTN Facebook page at 12:00 p.m. PDT on the day of its release. Industry members are invited to tune in at that time and join the conversation with one another in the comments.