By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) has opened applications for its
2023 SEMA Show Feature Vehicle Program.
The program, open exclusively to TORA member companies, is a unique opportunity for builders to gain exposure for their vehicles by having them displayed as part of the TORA Feature Vehicle Trail. The trail is outside the Las Vegas Convention Center West Hall, where thousands of industry buyers pass by daily during the 2023 SEMA Show, October 31-November 3.
By showcasing their vehicle in a premier location, selected participants can highlight the products installed on their build and have their vehicle voted on by Showgoers for a chance to win the TORA Best in Show award.
Applications are due August 23. The cost to participate is $1,500, with $500 of that donated to SEMA Cares, the association's fundraising arm that supports various children's charities. Get your name out there as a builder; submit your application today.
Not a TORA member? Apply here.