By Ashley Reyes
Motorsports parts manufacturers who would like to develop strong
connections with media to promote their brand can sign up now to exhibit at the 2024 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference.
Taking place January 30-February 1, 2024, at the Embassy Suites-Anaheim South in Southern California, the event will bring together manufacturers of racing and performance parts together with media in up to 40-plus private, 30-minute meetings over a span of three days. The program is the most convenient way for motorsports manufacturers to share detailed information about their products, changes in their company or the latest industry trends with media representatives who can promote the news to mass audiences.
Unlike traditional trade shows that focus on meeting with buyers on the show floor, Media Trade Conference meetings are held in private suites, so there are no elaborate booths or setup costs. With media in attendance representing everything from print, online, video/television, radio, podcasts and social-media content creators, the event is the best place for motorsports manufacturers to expand their audience reach and develop new partnerships.
"Technology in our industry progresses quite rapidly, so the MPMC MTC provides the best platform for discussing editorial opportunities to explain new technologies and products," said Lake Speed Jr. of Total Seal Piston Rings. "Seeing the top industry journalists and influencers makes this the most productive three days of the year."
Early registration ends on August 7 and exhibitor applications close September 14. Manufacturers can sign up to exhibit here, or they can send their questions to MPMC Director Marcy Yanus at marcy@sema.org.