By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) has named
Matt Caldwell as the council's newest spotlight volunteer. Caldwell is the executive director of Tread Lightly!, a non-profit organization that promotes the responsible use of motorized vehicles when recreating outdoors. Get to know Caldwell in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in the truck and off-road industry?
Matt Caldwell: A passion to see so many of the great places that our country has to offer.
SN: Why did you decide to volunteer for TORA?
MC: The need to continue to expand the need for the off-road community to "do your part" to protect the adventures that we are able to have on public lands. With TORA wanting to focus on that, it was a natural fit.
SN: What advice do you have for someone pursuing a career in the automotive aftermarket?
MC: Use every day as a learning experience. I'm always amazed at how the things, small and large, that I've learned throughout my career continue to benefit me in my current role.
SN: What is your dream truck or off-road vehicle?
MC: Bronco Raptor. I'd love to say you'd find me off-roading in the desert, but most likely, you'd find me out doing a trail project somewhere.
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.