SEMA Show

Attendee Guide to Navigating the 2022 SEMA Show Education Program

EducationThere is something for everyone with a wide array of content delivered among the 14 education tracks, and more than 100+ addressing Aftermarket Updates & Future Trends, Business Management, Digital Marketing, Electric Vehicles (EVs), Enthusiast Track, I-CAR Collision Repair Training, Inside the Shop, International Roundtables, Keynote, Six Part-Leadership Essentials (Presented by Dale Carnegie), Legal & Regulatory, SCRS: Repairer Driven Education, TIA, and Vehicle Technology.

  • Inside the Shop Track (NEW): This series will appeal to aspiring builders, service technicians and shop owners. Listen to leading builders in the hot-rod, restoration, truck, off-road and restyling markets talk about their expertise and experiences in their respective industries. You’ll also learn how to prepare your shop for new-technology vehicles, including EVs.
  • Enthusiast Track (NEW): Held on Friday, this track will appeal to the enthusiast in you. Get ready to be entertained by industry legends and celebrities. You’ll also learn about building cars, getting sponsors and protecting your automotive freedoms.
  • Keynote Track (NEW): This year, we’re introducing an exciting new segment. The 2022 SEMA Show “Main Stage Experience” features iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. With this new segment, we aim to deliver an unforgettable immersive learning experience.
  • Aftermarket Updates & Future Trends Track: This series will dive into automotive aftermarket trends that will impact your business in 2023 and beyond. Strengthen your brand as you gain new insights into the automotive aftermarket industry and economy to help you better strategize for your business’ future.
  • Business Management: Enjoy 16 sessions in this track that delve into proven business strategies and best practices to help your company prosper. Topics address some of business’ hottest issues, including DEI-associated challenges and opportunities, team inspiration in the office or remote, increasing revenue, understanding private equity and much more.
  • Digital Marketing: The world of social-media and digital marketing is fast-paced and ever-changing. This series will help you understand marketing opportunities within top social-media platforms, changes in the different platforms, the latest digital marketing trends and how to grow with them.
  • Electric Vehicles: The electric vehicle (EV) market is on the rise. Entrepreneurs will learn about the EV market and the new opportunities it brings by attending this highly informative series.
  • Vehicle Technology: Vehicle technologies such as advanced-driver assistance systems (ADAS), electric and autonomous vehicles create challenges and opportunities for the aftermarket. Learn how leading experts address some of the industry’s top tech challenges with strategies you can apply to your business strategies.
  • Legal & Regulatory: The auto aftermarket is faced with greater legislative and regulatory challenges than ever before—from local to state to federal issues. Through this series, experts will explain the latest on issues such as emissions compliance and certification, as well as patents and trademarks, while helping you to be in compliance with the requirements that are in place or to advocate for change.
  • Leadership Essentials, Presented by Dale Carnegie: The six-part series is delivered by executive coaches from the world-renown Dale Carnegie Program. Take part in these 90-minute, interactive workshop-style sessions to enhance your leadership skills and take your business to the next level.
  • International Roundtables: Meet international buyers before the Show even opens! Join SEMA on Monday, October 31, for a series of roundtables designed to help you network with stakeholders in key markets. This is the ideal time to learn about potential new markets and discover if exporting products is right for your company.
  • I-CAR Collision Repair Training: The I-CAR training series includes a MIG-welding classroom and hands-on demos for collision repairers and builders/rebuilders. Classes will also cover electronic system calibration, repair process coordination and managing quality control.
  • SCRS: Repairer Driven Education: Hosted by the Society of Collision Repair Specialists (SCRS), the Repairer Driven Education (RDE) series provides SEMA Show attendees with access to world-class education that speaks to the heart of issues faced in today’s collision repair businesses, featuring renowned industry experts to re-energize your business with implementable solutions to real challenges. The series includes RDE classroom sessions Monday, October 31–Wednesday, November 2, the OEM Collision Repair Technology Summit on Thursday, November 3, and wraps up with the IDEAS Collide Showcase on Friday, November 4.
  • Tire Industy Association (TIA): Tires represent a unique set of challenges for the automotive aftermarket. TIA’s educational track focuses on tire and TPMS issues that must be addressed in the shop and management issues related to the best practices in operation, marketing, and risk management for companies that sell and service tires.
2022 Full Education Schedule

Monday, October 31–November 4, 2022

Monday, October 31

9:00 a.m.–10:00 a.m. How a Pricing Policy Saved Our Company, Business Management, N256

9:00 a.m.–10:00 a.m. How to Market and Sell in the Post-Pandemic World, Business Management, N258

9:00 a.m.–10:00 a.m. Gear Up to Be Service-Ready: Preparing for New-Technology Vehicles, Inside the Shop, N254

11:00 a.m.–12:00 p.m. Five Trends in 55 Minutes Aftermarket, Updates & Future Trends, N256

11:00 a.m.–12:00 p.m. Inspiring Your Team in Disrupted Times, Business Management, N254

11:00 a.m.–12:00 p.m. Uncover Strategies for a Profitable Automotive Business, Business Management, N258

11:00 a.m.–12:00 p.m. Middle East Tazweed, International Roundtables, W229

12:15 p.m.–1:15 p.m. Connect With Buyers Down Under: Australia and New Zealand, International Roundtables W229

1:00 p.m.–2:00 p.m. Face Failure Fearlessly: A Roadmap to Success, Business Management, N254

1:00 p.m.–2:00 p.m. Ideation to Creation: A Roadmap to Developing a Profitable Product, Business Management, N258

1:00 p.m.–2:00 p.m. Electric Vehicles: What You Need to Know and How to Prepare Your Shop, Inside the Shop, N256

2:30 p.m.–3:30 p.m. Nordic Region: Explore the Opportunities in the Vintage Car and Performance Niches, International Roundtables, W229

3:00 p.m.–4:00 p.m. Maximize the Customer Experience Online and In-Store, Digital Marketing, N254

3:00 p.m.–4:00 p.m. Protect Your Company with Patents and Trademarks, Legal & Regulatory, N256

3:00 p.m.–5:00 p.m. Build Your Next Repair Planner In-House, from Scratch! SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. What is a Prevailing Rate, and How Do You Define Yours? SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Untap Your Potential by Understanding Your Performance! SCRS: Repairer Driven Education, S231

3:45 p.m.–4:45 p.m. Latin America: Learn What’s Hot and What’s Not, International Roundtables, W229

Tuesday, November 1

9:00 a.m.–10:00 a.m. Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace, Business Management, N252

9:00 a.m.–10:00 a.m. Why TikTok Should Be in Your Digital Marketing Plan, Digital Marketing, N258

9:00 a.m.–10:00 a.m. EVs Aren’t Freezing Out ICE Vehicles Yet, Vehicle Technology, N254

9:00 a.m.–10:30 a.m. Communicate With Diplomacy and Tact Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–12:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

9:30 a.m.–11:30 a.m. Say Hello to Quality Control…the Modern Way, SCRS: Repairer Driven Education, S229

9:30 a.m.–11:30 a.m. Replicating OEM Seam Sealers and Textures, SCRS: Repairer Driven Education, S230

9:30 a.m.–11:30 a.m. Profitability Gains Through Labor Identification, SCRS: Repairer Driven Education, S231

10:00 a.m.–11:00 a.m. SEMA Show Keynote Session-Kevin Hart and the Muscle Car Crew, Keynote, Paradise Event Center

10:00 a.m.–11:00 a.m. TPMS at 10: TPMS Activation Tool and Sensor Platforms, TIA, S226

10:00 a.m.–11:00 a.m. Truck Tires at 10: OSHA Compliance Training for Commercial Dealers, TIA, S227

11:00 a.m.–12:00 p.m. State of the Specialty-Equipment Industry: Trends and Directions Aftermarket, Updates & Future Trends, N254

11:00 a.m.–12:00 p.m. The Electric Truck: Tap Into New Opportunities, Electric Vehicles, W208

11:00 a.m.–12:00 p.m. Women Who Build, Powered by SBN, Inside the Shop, N258

11:00 a.m.–12:00 p.m. Emissions Certification: a Deep Dive, Legal & Regulatory, N256

12:30 p.m.–2:30 p.m. How to Open and Operate a Successful ADAS Services and Calibration Business, SCRS: Repairer Driven Education, S229

12:30 p.m.–2:30 p.m. Supercharge Your Business and Attract the Best Employees, SCRS: Repairer Driven Education, S230

12:30 p.m.–2:30 p.m. Embrace Digitalization in Your Paint Shop, SCRS: Repairer Driven Education, S231

1:00 p.m.–2:00 p.m. How to Optimize Your Amazon Sales Strategy, Digital Marketing, N258

1:00 p.m.–2:00 p.m. PRO Cup Challenge Panel, Powered by PRO, Inside the Shop, W208

1:00 p.m.–2:00 p.m. The Future of Tuning ICE Vehicles, Vehicle Technology, N256

1:00 p.m.–2:30 p.m. Cultural Awareness Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–4:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. MIG Welding Technology and Applications, I-CAR Collision Repair Training, S225

2:00 p.m.–3:30 p.m. Tires at 2: Successful Tire Dealers Share Their Secrets, TIA, S226

3:00 p.m.–4:00 p.m. Classic-Car Trends: Preparing for the Future Aftermarket, Updates & Future Trends, N256

3:00 p.m.–4:00 p.m. Truck and Off-Road Market Update Aftermarket, Updates & Future Trends, W208

3:00 p.m.–4:00 p.m. Keys to Running a Lucrative Tuning Business, Business Management, N254

3:00 p.m.–4:30 p.m. Creating and Implementing an Effective Compliance Program to Manage EPA and CARB Risks, Legal & Regulatory, N252

3:00 p.m.–5:00 p.m. Structural Adhesives and Hybrid-Joining Operations in Collision Repair, SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. Protecting Your Business Against Liability Exposure from Evolving Technology, SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Consumer Guidance: Invoking the Appraisal Clause, SCRS: Repairer Driven Education, S231

Wednesday, November 2

9:00 a.m.–10:00 a.m. Digital Marketing: How to Measure Success, Digital Marketing, N254

9:00 a.m.–10:00 a.m. EV Powertrains for Classic Cars, Electric Vehicles, N256

9:00 a.m.–10:00 a.m. Restoration Builders’ Panel, Inside the Shop, N258

9:00 a.m.–10:30 a.m. Delegate to Achieve Results Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–12:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. MIG Welding Technology & Applications, I-CAR Collision Repair Training, S225

9:30 a.m.–11:30 a.m. Take Control of Your Estimate and Repair Order Data, SCRS: Repairer Driven Education, S229

9:30 a.m.–11:30 a.m. The Roadmap to Becoming the Employer of Choice, SCRS: Repairer Driven Education, S230

9:30 a.m.–11:30 a.m. Aluminum Repair That Works: Glue Pull Repair, SCRS: Repairer Driven Education, S231

10:00 a.m.–11:00 a.m. TPMS at 10: The State of TPMS Sensors, TIA, S226

10:00 a.m.–11:00 a.m. Truck Tires at 10: Jacking and Lifting Safety, TIA, S227

11:00 a.m.–12:00 p.m. Leadership for Remote Teams: Sharpening Your Skill Set, Business Management, N252

11:00 a.m.–12:00 p.m. Engaging the Next Generation of Women in Motorsports, Powered by SBN, Business Management, N256

11:00 a.m.–12:00 p.m. Data, Inventory and Dialog: Unlock the Power of Facebook, Instagram, and Messenger, Digital Marketing, N258

11:00 a.m.–12:00 p.m. Truck and Off-Road Builders’ Panel, Powered by TORA, Inside the Shop, W208

12:30 p.m.–2:30 p.m. Mindset Matters: One Man’s Commitment to Let the Light In, SCRS: Repairer Driven Education, S229

12:30 p.m.–2:30 p.m. Are You Capturing Modern Paint Processes? SCRS: Repairer Driven Education, S230

12:30 p.m.–2:30 p.m. Stop Wasting Marketing Dollars—Target the People Who Need Your Service, SCRS: Repairer Driven Education, S231

1:00 p.m.–2:00 p.m. Understanding Private Equity in the Aftermarket Industry, Business Management, N254

1:00 p.m.–2:00 p.m. Realistic Digital Marketing: How to Let Your Business Goals Define Your Online Marketing Efforts, Digital Marketing, N252

1:00 p.m.–2:00 p.m. Forecasting the Future of the Restyling Industry, Powered by PRO, Inside the Shop, W208

1:00 p.m.–2:00 p.m. A Manufacturer’s Guide to Producing and Selling Replica Cars, Legal & Regulatory, N256

1:00 p.m.–2:30 p.m. Business Panel: Exploring Diversity in the Aftermarket Industry, Business Management, N258

1:00 p.m.–2:30 p.m. Leading Strong Teams Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–4:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

2:00 p.m.–3:30 p.m. Management at 2: How to Investigate an Accident, TIA, S226

3:00 p.m.–4:00 p.m. Overlanding: Opportunities for Manufacturers and Retailers, Aftermarket Updates & Future Trends, W208

3:00 p.m.–4:00 p.m. Tips and Tactics to Rally Your Career, Business Management, N252

3:00 p.m.–4:00 p.m. Supercharge Your Digital Advertising Campaign, Digital Marketing, N254

3:00 p.m.–4:00 p.m. Feasibility of Widespread EV Adoption and the True Environmental Benefits, Electric Vehicles, N256

3:00 p.m.–5:00 p.m. The Importance of Wheel Alignment in ADAS Recalibration for Collision Centers, SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. Bulletproof Negotiation Tactics – Newly Revised! SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Make OEM Network Tools Valuable to My Repair Center, SCRS: Repairer Driven Education, S231

Thursday, November 3

9:00 a.m.–10:00 a.m. Peer Into the Future: Envision the SEMA Show in 10 Years, Aftermarket Updates & Future Trends, N252

9:00 a.m.–10:00 a.m. Hot Rod Builders’ Panel, Powered by HRIA, Inside the Shop, N258

9:00 a.m.–10:00 a.m. ADAS and the Modified Vehicle, Vehicle Technology, N256

9:00 a.m.–10:30 a.m. Managing Stress Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–10:30 a.m. SCRS OEM SUMMIT—Session I, SCRS: Repairer Driven Education, S232

9:00 a.m.–12:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. MIG Welding Technology and Applications, I-CAR Collision Repair Training, S225

9:30 a.m.–10:30 a.m. SEMA Show Keynote Session—Bill Carlton, the Cast of “Texas Metal,” Keynote, Reveal Stage, Silver Drive

11:00 a.m.–12:00 p.m. NFTs: Understanding How They Will Impact the Aftermarket, Aftermarket Updates & Future Trends, N252

11:00 a.m.–12:00 p.m. 10 Ways to Increase Revenue, Business Management, N258

11:00 a.m.–12:00 p.m. Boost Your Brand and Business Simultaneously, Digital Marketing, N254

11:00 a.m.–12:00 p.m. The Future of the Aftermarket in an Electrified World, Powered by ETTN, Electric Vehicles, N256

11:00 a.m.–12:30 p.m. SCRS OEM SUMMIT—Session II, SCRS: Repairer Driven Education, S232

1:00 p.m.–2:00 p.m. Proven Strategies to Recruit and Retain Top Talent, Business Management, N254

1:00 p.m.–2:00 p.m. Power Your Business With Potent Digital Content, Digital Marketing, N252

1:00 p.m.–2:00 p.m. The Future of ICE: Hedging Your Bet With Investment in EVs, Electric Vehicles, N256

1:00 p.m.–2:30 p.m. Conflict: Maintaining Emotional Control Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–2:30 p.m. SCRS OEM SUMMIT—Session III, SCRS: Repairer Driven Education, S232

1:00 p.m.–4:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

3:00 p.m.–4:00 p.m. How to Go Green Profitably, Aftermarket Updates & Future Trends, N256

3:00 p.m.–4:00 p.m. Strategies for Small Businesses: How to Win in a Changing Economy, Business Management, N254

3:00 p.m.–4:00 p.m. Get Noticed Online: Attract More High-Value Clients, Digital Marketing, N252

3:00 p.m.–4:30 p.m. Emissions Compliance: What You Need to Know, Legal & Regulatory, N258

Friday, November 4

8:00 a.m.–8:45 a.m. SEMA Show Keynote Session—Emmitt Smith, Keynote, Westgate,
Paradise Event Center

9:00 a.m.–10:00 a.m. Land-Use Sustainability: How to Do Your Part, Powered by TORA, Enthusiast Track, N256

9:00 a.m.–10:00 a.m. Bench Racing With Industry Legends, Enthusiast Track, N258

10:30 a.m.–12:30 p.m. IDEAS Collide Showcase, SCRS: Repairer Driven Education, S232

11:00 a.m.–12:00 p.m. Protect Your Right to Modify, Enthusiast Track, N256

11:00 a.m.–12:00 p.m. The Business of Building Cars, Enthusiast Track, N258

1:00 p.m.–2:00 p.m. How to Get a Sponsor for Your Next Build, Enthusiast Track, N256

1:00 p.m.–2:00 p.m. Celebrity Insights: A Conversation About Diversity in Motorsports, Enthusiast Track, N258

Three-Day Leadership Essentials, Presented by Dale Carnegie

With multiple keynotes, seminars and panels to choose from, SEMA Show Education events are packed with original content and tactical advice. SEMA Show Education events will feature best practices, forward-looking strategies and resources you need to advance your work now and in the future.

Celebrity Insights Friday, November 4, 1:00 p.m.–2:00 p.m., N258

Get a glimpse into the lives and personalities of some of your favorite automotive celebrities. Listen as industry legends and luminaries share inspiring and entertaining anecdotes about their backgrounds, experiences and life stories.

Attendees will receive:

  • (Six) 90-minute-long “Leadership” sessions–two each day Tuesday, Wednesday and Thursday (November 1–3).
  • Dale Carnegie will provide participants who attend all six seminars with a “Certificate of Completion.”
  • Each attendee will receive a complimentary copy of the Dale Carnegie “Golden Book.” Carnegie’s “Golden Book” is a priceless gem. It is full of timeless ideas that really have been shown in practice to enable you to become a better and more successful leader, employee or person.
  • Each session will provide a (one) “How to Win Friends and Influence People” book giveaway.

Sessions include:

  • Communicate With Diplomacy and Tact
  • Cultural Awareness
  • Delegate to Achieve Results
  • Leading Strong Teams
  • Managing Stress
  • Conflict: Maintaining Emotional Control
Diversity Equity and Inclusion (DEI)

SEMA Education will host four new offerings on the topic of diversity, equity and inclusion at this year’s SEMA Show. We’ll feature an exceptional moderated panel discussion, thought leaders, skill-building seminars, networking, inspiring role models and action-oriented content.

Tuesday, November 1, 9:00 a.m.–10:00 a.m.: Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace, Presented by James Pogue, Ph.D. President, CEO JP Enterprises

Tuesday, November 1, 1:00 p.m.–2:00 p.m.: Leadership Essentials, Presented by Dale Carnegie-Cultural Awareness

Wednesday, November 2, 1:00 p.m.–2:30 p.m.: Business Panel: Exploring Diversity in the Aftermarket Industry

Friday, November 4, 1:00 p.m.–2:00 p.m.: Celebrity Insights: A Conversation About Diversity in Motorsports (Enthusiast Track)

What’s New in 2022

Inside the Shop Track: This series will appeal to aspiring builders, service technicians and shop owners. Listen to leading builders in the hot-rod, restoration, truck, off-road and restyling markets talk about their expertise and experiences in their respective industries. You’ll also learn how to prepare your shop for new-technology vehicles, including electric vehicles (EVs).

Enthusiast Track: Held on Friday, this track will appeal to the enthusiast in you. Get ready to be entertained by industry legends and celebrities. You’ll also learn about building cars, getting sponsors and protecting your automotive freedoms.

Keynote Track: This year, we’re introducing an exciting new segment. The “Main Stage Experience” features iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. With this new segment, we aim to deliver an unforgettable immersive learning experience.

Main Stage Experience

Meet the Speakers: Dynamic Keynotes and Premier Speakers

Get energized and empowered as an impressive lineup of keynote speakers share their knowledge in a compelling way, raise big ideas, and inspire you to aim higher, overcome obstacles and imagine whole new ways of doing, being and thinking.

Iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers, and world-renowned leaders bring fresh perspectives and innovative ideas to help elevate and strengthen your business strategy.

Emmitt Smith, Pro Football Hall of Famer and NASCAR Team Owner

Friday, November 4, 8:00 a.m.–8:45 a.m..
Location: Westgate Paradise Event Center

Smith’s impressive resume includes three Super Bowl championship rings, his induction into the Pro Football Hall of Fame in 2010, and most recently in 2019, his selection to the NFL 100 All-Time Team (a prestigious list honoring the best players of the NFL’s first 100 years). In August of 2021, it was announced that Smith has become a co-owner of a NASCAR team partnering with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season. A major theme of Smith and Iwuji’s partnership will center on STEM education for lower-income communities and diversity and inclusion initiatives within the sport of NASCAR.

Kevin Hart’s “Muscle Car Crew”

Tuesday, November 1, 10:00 a.m.–10:45 a.m.
Location: Westgate Paradise Event Center

In the all-new MotorTrend original series, Kevin Hart’s Muscle Car Crew seek answers to the questions around being devoted automotive fans while learning to navigate the challenges of owning classic vehicles—making us laugh along the way.

Bill Carlton, President of Ekstensive Metal, and the Cast of MotorTrend’s “Texas Metal”

Thursday, November 3, 10:00 a.m.–10:45 a.m.
Location: Reveal Stage (outside North Hall on Silver Drive)

“Texas Metal” the remarkably successful TV series on MotorTrend, currently in season 6, features Carlton and his team as they invent and build some of the biggest and most creative automotive art anywhere. With thousands of magazine covers and awards, Ekstensive is known for “bagging the best and fixing the rest.”

SEMA Electrified and the Electric Vehicle Track

SEMA Electrified

The 2022 SEMA Show will feature an all-electric vehicle (EV) exhibit showcase called SEMA Electrified, located in the North Hall of the Las Vegas Convention Center. The goal of this space is to collectively bring as much EV-related content as possible for business and education development. Content will range from new vehicles (OEMs), conversion kits and components, testing equipment, safety tools, charging solutions, service equipment, custom vehicles and accessories.

Takeaways/Highlights:

  • Improve business networking among EV-related companies, buyers and sellers.
  • Present and showcase new EV products for industry-wide awareness and education.
  • Increase awareness of the various EV market opportunities within the aftermarket industry.

Electric Vehicle Track

The Electric Truck: Tap Into New Opportunities

EVs have come a long way from the first commuter cars popular among early adopters. From the Ford F-150 Lightning and GMC Hummer EV to the Rivian 1T, improvements in battery technology have spawned the release of electric trucks. Join a panel of experts as they dive into what this means to the aftermarket and the opportunities to meet consumer demands for customizing these exciting new vehicles.

EV Powertrains for Classic Cars

Consumers are becoming more and more accustomed to the quiet and clean experience of driving an electric car, not to mention the performance. Some of these consumers are interested in the same experience when driving their classic. Our panel of experts will discuss the intricacies of converting a classic automobile to electric power.

Feasibility of Widespread EV Adoption and the True Environmental Benefits

We keep hearing that EVs are “zero emissions,” and seeing more legislative mandates for a transition to electric vehicles. What isn’t widely discussed is the true lifecycle environmental impact of the EV versus a gas-powered car, and the readiness of U.S. infrastructure to support widespread adoption of EVs. This session will explore the feasibility of every household charging two cars every day, and what the true environmental impact of that is, if attainable.

The Future of the Aftermarket in an Electrified World, Powered by ETTN

What will come of the aftermarket industry if all or most of the new vehicles sold are electric powered? For some innovative aftermarket companies, the future is now. This panel of innovators will discuss the robust aftermarket for EVs, including suspension mods, accessories and, yes, even horsepower upgrades.

The Future of ICE: Hedging Your Bet With Investment in EVs

Have you run a die-hard internal combustion engine-(ICE)-centric business for years? Are you concerned for the future? While the ICE isn’t going away tomorrow, it’s critically important to consider new growth opportunities and how to take advantage of them. Hear a panel of aftermarket business pros discuss innovation, their journey from the ICE to EVs and the bright future that lies ahead.

Education-Dynamic Featured Panels

Inside the Shop Track

Women Who Build, Powered by SBN

Tuesday, November 1, 11:00 a.m.–12:00 p.m.
Location: N258

Ten years after the SEMA Businesswomen’s Network (SBN) led an award-winning all-female Ford Mustang Build, a new team of SBN women volunteers assembled to modify a Ford Bronco four-door Wildtrak provided by Ford’s Bronco brand. You’ll be inspired by the panel of all-female participants as they share how their team of volunteers were able to successfully collaborate to accomplish their vision at the highest level.

Jennifer Petraitis
Moderator
Wholesale Support
Driven Lighting Group

Sara Morosan
Vice President
LGE-CTS Motorsports

Kathryn Reinhardt
Director of Retailer Marketing
4WP Factory
SEMA Board of Directors

Carmen Belanger-Martin
CEO
AM Hot Rod Glass

Rebeca Olavarrieta
CEO
Roco 4x4

Sherry Kollien
Program Manager
Motor City Solutions

Restoration Builders’ Panel

Wednesday, November 2, 9:00 a.m.–10:00 a.m.
Location: N258

While numbers matching—used to describe a collector car in which all parts have factory serial numbers—is still important to purists, so are the modern-day conveniences, performance and technology found in today’s vehicles. Hear from top restorers and builders as they discuss industry trends and the evolution of the restoration market, from traditional restorations to restomods.

Sabra Johnson
Moderator
Owner
City Classic Cars

Steve Cook
Owner
Steve Cook Creations

Bob Smith
Owner
Bob Smith Coachworks

Art Morrison
Art Morrison Enterprises

Dan Short
Owner
FantomWorks

Business Management Track

Business Panel: Exploring Diversity in the Aftermarket Industry

Wednesday, November 2, 1:00 p.m.–2:30 p.m.
Location: N258

This panel will highlight the achievements and contributions of people of color in the automotive aftermarket industry. For professionals, diversity, equity and inclusion (DEI) practices make understanding each other better as individuals a priority within a work environment by ensuring that everyone has a seat at the table. Panelists will engage in a rich discussion on DEI-associated challenges and opportunities and best practices on how to thrive and survive to accelerate the advancements of people of color in the automotive aftermarket industry.

Alan Williams
Moderator
General Manager of Quality Systems and Planning
Toyota Motor, North America Inc.

Electric Vehicles Track

The Future of the Aftermarket in an Electrified World, Powered by ETTN

Thursday, November 3, 11:00 a.m.–12:00 p.m.
Location: N256

What will come of the aftermarket industry if all or most of the new vehicles sold are electric powered? For some innovative aftermarket companies, the future is now. This panel of innovators will discuss the robust aftermarket for EVs, including suspension mods.

Sean Holman
Moderator
Content Director
MotorTrend Group

Brian Reese
CEO
T Sportline

Marie-Pier Forget
Business Development Director
Ingenext

Ben Schaffer
President
Unplugged Performance

Enthusiast Track

How to Get a Sponsor for Your Next Build

Friday, November 4, 2022, 1:00 p.m.–2:00 p.m.
Location: N256

Ever wonder how to get a manufacturer to sponsor your vehicle? Hear what manufacturers look for and expect from a potential client. Get the inside scoop from leading manufacturers as they share tips and tactics essential to creating a mutually beneficial relationship.

RJ de Vera
Moderator
Vice President of Marketing, SEMA

Lisa Lunsford
Co-founder and CEO
GS3 Global

Bisi Ezerioha
CEO and Chief Engineer
Bisimoto Engineering

Carmen Belanger-Martin
CEO
M Hot Rod Glass

Gabby Downing
Social-Media Manager and Strategist–Content Creator

Marques McCammon
Global Managing Director Automotive & Industrial
Ricardo Inc.

Kyle Kuhnhausen
Owner/Builder
Kuhnhausen Metal Concepts

Edward Hightower
CEO
Lordstown Motors

TJ Hunt
CEO
Hunt and Company

Chris Harris
Co-Founder
African American Racers Association

Enthusiast Track Schedule

Friday, November 4

8:00 a.m.–8:45 a.m. SEMA Show Keynote Session—Emmitt Smith, Keynote, Westgate,
Paradise Event Center

9:00 a.m.–10:00 a.m. Land-Use Sustainability: How to Do Your Part Powered by TORA, Enthusiast Track, N256

9:00 a.m.–10:00 a.m. Bench Racing With Industry Legends, Enthusiast Track, N258

11:00 a.m.–12:00 p.m. Protect Your Right to Modify, Enthusiast Track, N256

11:00 a.m.–12:00 p.m. The Business of Building Cars, Enthusiast Track, N258

1:00 p.m.–2:00 p.m. How to Get a Sponsor for Your Next Build, Enthusiast Track, N256

1:00 p.m.–2:00 p.m. Celebrity Insights: A Conversation About Diversity in Motorsports, Enthusiast Track, N258

For more information about the 2022 SEMA Show, being held November 1–4, in Las Vegas, visit www.SEMAShow.com.