Truck Hero Changes Name to RealTruck
RealTruck, the online retailer of aftermarket truck parts and accessories, will become the new name of the Truck Hero organization, effective immediately. RealTruck.com has operated as Truck Hero’s e-commerce arm and consumer brand since 2015. As truck owners’ preferences and purchase patterns evolve, the name change reinforces the company’s commitment to grow consumer awareness and interest in the truck accessories category and to continue to deliver exceptional value and experiences to consumers. This, in turn, will benefit the company’s dealer and installer partners.
“When we started the company nearly 20 years ago, we were a small manufacturer of truck bed covers with approximately 180 employees,” said Bill Reminder, founder, and chief executive officer. “Over the years we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. Our journey and success continue today as RealTruck. This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep and off-road accessories.”
Gold Eagle and LSI Announce Merger
Gold Eagle Co., a family-owned and ISO 9001-certified manufacturer, has acquired Lubrication Specialties Inc. (LSI). Ohio-based LSI makes several fuel and oil products for the automotive industry, including the Hot Shot’s Secret brand line. Currently, there are more than 50 products, fuel and oil additives, specialty oils, coolants and fluids that make up the Hot Shot’s Secret line.
The merger will not lead to downsizing or significant changes for the LSI team, the companies announced. All 71 employees will retain their respective roles and position LSI for future growth in the local Morrow County economy. The LSI executive team will work closely with Gold Eagle Co.’s senior management in Chicago, but it will be business as usual for LSI’s staff and middle management, they added. The strategic acquisition of LSI inclusive of the Hot Shot’s Secret product brand was completed July 1. Details of the agreement will not be publicly disclosed.
R&R Marketing Welcomes Jeremy Gordon as Sales and Marketing Representative
R&R Marketing Consultants Inc. has announced the recent hire of Jeremy Gordon as sales and marketing representative. Gordon will join the RRMCI northeast sales team. Following high school, Gordon jumped head-first into the automotive field. Throughout the past 10+ years, he has been focused on truck upfits, wheels and tires. With more than 20 years in sales and installation of auto accessories, between big-box, wholesale distribution, privately owned brick-and-mortar and e-commerce sales, he has a well-versed background in the industry.
Elite Motorsports Names Woodruff New Branding and Motorsports Director
Scott “Woody” Woodruff has been named the new branding and motorsports director at Elite Motorsports LLC. In his new role, Woodruff will work closely with the organization’s various brands, including Elite Motorsports, Elite Performance, Elite HP, Patterson-Elite and Elite Cultivation. Woodruff was most recently the director of Media and Motorsports at JEGS, where he spent the last two-and-a-half decades “effectively and efficiently increase branding,” according to published accounts. He graduated with a degree in marketing from Ashland University in 1992.
Borowski to Take on BBC Market
Having recently completed major capital investments and added staff, Borowski Race Engines Inc. is broadening its scope to include big-block Chevy engines. The company had focused on LS engines in recent years. Borowski’s new BBC product line will build on its long-standing relationship with Dart Machinery, as Borowski will be using its Big M (billet steel main caps) and Sportsman blocks (ductile iron main caps) in a 4.560-in. bore diameter. Borowski’s Sportsman blocks will have a BBC standard deck height of 9.800 in., while the Big M's will be tall decks at 10.200 in.
The rotating assemblies will feature Callies Performance Products crank and rods with Diamond Pistons. The Sportsman block builds will use Callies Compstar crank and rods. Diamond Pistons will provide a range of products with various compression ratios and design features for specific naturally aspirated and boosted engines, the company said.
The Big M blocks are intended for heavier boost, Borowski added, and the tall deck will be utilized to incorporate much stronger parts appropriate to the task.
The parts and assemblies used in these engines will be available for sale to Borowski’s retail and trade customers. In addition, the company will be offering custom BBC engines built on these available foundations to cover street, marine and a range of race applications.
For more information, call Borowski Race Engines at 815-25-2727, visit borowskirace.com or email sales@borowskirace.com.
Hoosier Racing Tire Appoints New Head of Marketing
Nic Moncher has been tapped to head up the newly established marketing department at Hoosier Racing Tire in Lakeville, Indiana. In his new role, Moncher will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace. Moncher brings years of marketing experience in the racing industry, having worked with several major racing teams based in North Carolina.
WTO Establishes Technical Partnership With Roush Yates Engines
Roush Yates Engines and Germany-based WTO have announced a technical partnership to expedite machining of engine components to support internal design, development, and build of NASCAR and road racing engines. WTO designs and manufactures precision tool holders and tooling systems for turning centers, multi-axis mill turns and Swiss-type lathes. WTO USA is based out of Charlotte, North Carolina.
“WTO is a technology-driven organization, and their employees continue to provide invaluable solutions to our team,” said Todd English, vice president of strategic partnerships and marketing at Roush Yates Engines. “As a global market leader, WTO develops state of the art technology to maximize productivity for manufacturing facilities across the globe. It is critical that we align our organization with world-class companies to support our internal engine component machining as well as machining for other forms of motorsports, aerospace, defense, space, and medical markets at RYMS, where failure is not an option.”
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