By Ashley Reyes
SEMA members can get insights and detailed explanations of the new 2022 SEMA Market Report though the recorded webinar, available to members at no cost here. The one-hour recording goes in depth on the findings from the annual market study, including elaborating on the market sizing, consumer profiles, and industry and vehicle population trends found in the report at www.sema.org/research.
In 2021, U.S. consumers for the first time spent $50.9 billion on accessorizing and modifying their vehicles, representing a 6.3% increase over 2020, and a new high for the industry.
While the report is filled with 90 pages of sales, consumer profiling, economic and industry data, the recording features SEMA research analysts as they break down the findings, what they mean, and how members can use the findings to make strategic business decisions moving forward.
In 2021, U.S. consumers for the first time spent $50.9 billion on accessorizing and modifying their vehicles, representing a 6.3% increase over 2020, and a new high for the industry. Learn first-hand how much consumers spent on parts, how they used the vehicles they modified, how economic and industry factors are affecting the market, and more by watching the webinar here.