By Ashley Reyes
Lee Riser, senior director of marketing for Jeep & Off-Road brands at Truck Hero, will join the SEMA Businesswomen’s Network (SBN) for a Facebook and Instagram live chat on Wednesday, June 1, at 12:00 p.m. (PDT)/3:00 p.m. (EDT).
Involved in the automotive industry since 2003, Riser oversees eight premium brands, such as Bushwacker, Rugged Ridge, Superlift and N-Fab, and is no stranger to volunteering for SEMA. She has served as a select committee member on the SBN, as well as chair for both the Young Executives Network (YEN)—now known as the Future Leaders Network (FLN) and the Light Truck Accessory Alliance (LTAA)—now known as the Truck & Off Road Alliance (TORA).
SEMA members are invited to tune into the live chat as Riser shares lessons learned from her career and experience in motor sports and marketing, her off-road experiences and details on her plans to compete in the 2022 Rebelle Rally in October.
Live chats are open Q&As where the audience can engage and ask questions to presenters live. Tune in to the SBN Facebook page or Instagram page @sbn_sema on June 1.