By Rachel Tatum
Dawson (@lucky.lly), a 22-year-old builder from British Columbia, Canada, will join SEMA Young Guns followers for an Instagram “Ask Me Anything” on Tuesday, March 15, from 9:00 a.m.–4:00 p.m. (PDT).
Dawson documented a full rebuild of his ’04 GMC Sierra on TikTok and Instagram, generating content that caught the eyes of his partners and secured him a spot at the 2021 SEMA Show.
Content creation pushed Dawson to new heights as a builder by becoming more creative with his modifications through inspiration from other builders and feedback from his followers. Dawson documented a full rebuild of his ’04 GMC Sierra on TikTok and Instagram, generating content that caught the eyes of his partners and secured him a spot at the 2021 SEMA Show. Dawson continues to post daily automotive based content with his rapidly growing follower base!
SEMA continues to actively recruit automotive influencers for the SEMA Social Media Correspondent program. Apply now to be considered.