Business Tools

Panel of Industry Leaders Discuss Aftermarket Challenges and Future

By Ashley Reyes

A new SEMA Show Education seminar recording featuring leaders at the helm of front-running companies in the automotive aftermarket is now available at www.semashow.com/education.

Aftermarket Panel

From managing the challenges of the pandemic to the outlook for the road ahead, viewers will get to hear their lessons learned and how they pivoted, their experiences in dealing with supply-chain issues and current trends they are seeing.

Moderated by recently retired SEMA CEO Chris Kersting, the aftermarket power panel includes Amy Faulk, CEO, Hypertech Inc.; Alex Parker, CMO, Redline Detection LLC; Brian Reese, CEO, T Sportline; Bill Rodgers, president, Keystone Automotive Operations Inc.; and Les Rudd, president, Bob Cook Sales, sharing their thoughts on guiding their companies in times of change.

From managing the challenges of the pandemic to the outlook for the road ahead, viewers will get to hear their lessons learned and how they pivoted, their experiences in dealing with supply-chain issues and current trends they are seeing.

What they are most excited for in the future and the adoption of electric vehicles and EV technology was also discussed.

“When you look at the actual rate of adoption, we have a long runway ahead of us for the internal-combustion engine, boosted vehicles and hydrogens on the horizon,” says Parker. “There is a lot out there; it’s exciting. We’re living in a moment of change; we’re living in a moment of innovation, and it really circles back to what we started this conversation talking about—agility—being willing to adopt new, being willing to innovate.”

New recordings of seminars from the SEMA Show are added weekly at www.semashow.com/education. Other recently added seminars include:

  • Car Building—More Than Just the Vehicle
  • Coaching for Improved Performance, Presented by Dale Carnegie
  • Digital Marketing 101: How to Get Started
  • Small Businesses Don’t Die, They Just Make Too Many Mistakes

Users of the SEMA Education website will need to create a personal profile upon their first visit, which will then provide access to all recordings in the library.