By Ashley Reyes
Automotive Concepts is making their business and talents known.
The restyling shop from New Hope, Minnesota, won the SEMA Professional Restylers Organization (PRO) Cup Challenge Fan Favorite Award for their customized ’21 Ford Bronco Stallion Edition. The competition, which takes place at the SEMA Show, recognizes automotive restylers for their talents and promotes accessorization of new-model vehicles, particularly to dealers.
Automotive Concepts won the SEMA PRO Cup Challenge Fan Favorite Award for their customized ’21 Ford Bronco Stallion Edition.
Among seven competing vehicles, the ’21 Ford Bronco was chosen by SEMA Showgoers for featuring a restyling package with wide consumer appeal.
“My entire dealership was impressed with the quality of the build, from the leather, tires, flares, and overall execution,” said Mike Nelson, who—as general sales manager at Metropolitan Ford—collaborated with Automotive Concepts on the winning package.
“The first person that saw it bought it and frankly we could have charged a lot more for it. Now that we have seen how well the Stallion Edition complements the Bronco, we will be doing more with Automotive Concepts.”
In addition to inspiring dealers to incorporate accessorized Bronco Stallions into their offerings, the PRO Cup Challenge inspired the entire restyling community to work more with dealers. “I can’t express enough how valuable it is as a Restyler to be able to see a build like the Stallion Edition by Automotive Concepts—and be able to bring that package back home to our dealers to replicate,” said Cristina Jorge, SEMA PRO select committee member and vice president of Specialty Automotive Treatments. “With the proven popularity the Stallion package has as the Fan Favorite winner, this will be a home run for all restylers and dealers to replicate in their market.”
The winning package, which can be replicated for less than $12,500 and completed in less than 40 hours, includes a ReadyLift 2-in. suspension lift, 18-in. Black Rhino wheels and TOYO Tires, a Go Rhino Roof Top Rack with Pro Rac Crossbars, two LED fog light kits, a Katzkin leather interior with embroidery, Go Rhino Black Vertex running boards, an exterior body graphics package, a Llumar paint protection film/hood and fenders, RoughCountry rear door Flip Table, Air Design fender flairs, an Air Design hood scoop, Champion heated seats and a Brandmotion FullVUE camera system.
Affordable and easy to replicate restyling packages were also featured by PRO Cup Challenge competitors Auto Image, ’21 Ford F-150; Integrity Customs, ’21 Jeep Gladiator; On The Rocks 4x4, ’21 Chevrolet Silverado; City Kia/Vaccar Co., ’21 Kia Sorento; and Crush Customs, ’21 Kia Telluride. DPS Automotive was named PRO Challenge winner by a panel of judge for their accessorized ’22 Volkswagen Atlas.
“Our team of technicians took a lot of pride in the execution of the Ford Bronco Stallion Edition,” said Dino Perfetti, president at Automotive Concepts. “The excitement that the new Ford Bronco has created made this a must-have vehicle for us to compete with. Our partnering dealership, Metropolitan Ford in Eden Prairie Minnesota, put their trust in us to deliver this award-winning package design.”
To learn more about PRO, visit www.sema.org/PRO.