By SEMA Editors
Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15.
Monday, November 1
- 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)
Tuesday, November 2
- 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
- 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
- 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
- 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
- 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
- 12:00 p.m.–12:20 p.m: Jay Leno’s Garage, Jay Leno discusses the banner year for his detail products (Booth #10012)
- 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
- 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
- 2:00 p.m.–2:20 p.m: Hushmat, Worldwide Unveil Big Oak Garage ’66 Cadillac (Booth #23195)
- 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
- 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
- 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)
Wednesday, November 3
- 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
- 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
- 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
- 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
- 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)
Thursday, November 4
- 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)
- 10:00 a.m.–10:20 a.m: ASA Automotive Systems, ASA Automotive Announces New Strategic Partnership (Booth #43053)
- 12:30 p.m.–12:50 p.m: Legacy EV, Electrifying Classic Vehicles: Safeguarding the Hobby for Generations (Booth #23891)
Friday, November 5
- 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (Booth #11875)
- 2:30 p.m.–3:00 p.m.: SEMA: Battle of the Builders, Top 4 Finalists Announced (Booth #11875)
- 3:30 p.m.–4:00 p.m: SEMA: Battle of the Builders, Winner Announced (Silver Drive)