By Ashley Reyes
The SEMA Professional Restylers Organization (PRO) is raising awareness of vehicle accessorization through its second annual SEMA PRO Cup Challenge.
Created to provide restylers with creative new package ideas to offer in their respective markets, the challenge takes place at the SEMA Show and features seven restylers showcasing a popular new-model vehicle that can be modified quickly and easily. Modifications must be completed in less than 40 hours and cost no more than $12,500.
Among the seven vehicles in the competition are a ’21 Chevrolet Silverado and ’21 Jeep Gladiator:
A ’21 Chevrolet Silverado, customized by On the Rocks 4x4, will feature:
- Readylift sst 2-in. lift kit
- Fuel Rage 20x9
- Falken Wildpeak A/T3W 285/65/20
- Katzkin leather interior
- Black vinyl tuxedo wrap
- Roll-up tonneau cover
- Westin side steps
- Window tint
- Blackout badges
- Speedometer calibration
- Wheel well liners
- Accent lighting
- Weathertech bedliner
- Blackout exhaust tips
The ’21 Jeep Gladiator, customized by Integrity Customs, will feature:
- 2.5-in. Rough Country lift kit
- Fuel 18x9 – 12 Matte Bronze Black Bead Ring
- 35x12.50R18 Nitto Ridge Grapplers
- Emblem upgrade with paint match accents
- Fender light upgrade with black out
- Go Rhino front bumper and light mount
- Go Rhino Trailline rear bumper
- Go Rhino Overland bed rack
- Go Rhino side steps
- Go Rhino windshield light mount bracket with light bar
- Katzkin leather interior
- Diode Dynamics fog light upgrade
- DV8 Offroad Recovery Tracks
- RotoPax cans and mount
- Rough Country Lift
- Quake LED
- Go Rhino bumpers and rack
- DV8 Offroad light bar
Other vehicles competing in the PRO Cup Challenge include: DPS Automotive, ’22 Volkswagen Atlas; Automotive Concepts, ‘21 Ford Bronco; Auto Image, ’21 Ford 150; City Kia/Vaccar Co., ’21 Kia Sorento; and Crush Customs, ‘21 Kia Telluride.
All seven competitors will be graded on build marketability, ease of reproduction, creativity and profitability by a panel of judges, while all Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth #51085 until 3:00 p.m., Wednesday, November 3. The winner of the Fan Favorite and PRO Cup Challenge will be announced Wednesday during the PRO Booth Happy Hour from 4:00 p.m.–5:30 p.m.
To learn more about the SEMA Professional Restylers Organization (PRO), visit www.sema.org/PRO.