By Ashley Reyes
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Wednesday, August 18 – Wheel Knowledge 401: Resources for WTC Members
Series: Wheel and Tire Industry Insights, Powered by WTC
Track: Industry Segments, Powered by SEMA Councils and Networks
During this live webinar, wheel and tire manufacturers and companies will learn about the resources, high-tech tools and equipment available to them through the SEMA Garage. Participants will get the latest information on measuring sessions, 3-D printing capabilities, the Tech Transfer program and ADAS resources. An update on services available through the new SEMA Garage in Detroit will also be discussed.
Wednesday, August 18 – Pricing Policies 201: Implementing a Pricing Policy That Works
Series: Pricing Policies Webinar Series
Learn the step-by-step approach to understanding the key components of a successful pricing policy. During this live webinar, attendees will learn what the most effective pricing policy is, what to do when your biggest customer breaks the policy and how a pricing policy increases sales. Cost: $25.
Newly Added: Wednesday, August 18 – YEN Live Chat With Bruce Piefke
Track: Industry Talks
During this Facebook live chat, founder of High Octane Events Bruce Piefke will discuss the topic of building a car show into a brand. As CEO of Caffeine and Octane, a popular monthly cruise in car show held in Atlanta under the High Octane Events brand, Piefke will engage live with the audience and discuss the opportunities that building a car show creates and the challenges of turning events into successful businesses.
Location: YEN Facebook page.
Newly Added: Friday, August 20 – ETTN Live Chat with Andrew Johnson
Track: Industry Talks
Learn business hacks for entrepreneurs and startup companies during this Facebook live chat from the SEMA Emerging Trends and Technology Network (ETTN). Andrew Johnson, who is the head of product at AutoAnything, as well as a consultant for digital product development for Porsche Digital and other early-stage companies, will discuss useful online business tools, startup fundraising, and building an effective team.
Location: ETTN Facebook page.
Tuesday, August 24 – The Value of Managing Different Personalities
Series: Sharpen Your Soft Skills, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks
During this live webinar geared toward automotive aftermarket managers, attendees will learn about the value of managing different personalities and how to identify different personality traits in the workplace. Methods discussed will help managers learn more about their employees so they can adjust their management style accordingly, enhance teamwork and collaboration, and avoid unnecessary conflicts.
Wednesday, August 25 – Pricing Policies 301: Why Isn’t My Pricing Policy Working?
Series: Pricing Policies Webinar Series
If you’ve launched a pricing policy and have not yet seen the benefits—stick with it and you will. This live webinar will help members understand the most common reasons why a pricing policy isn’t moving the needle. You will learn how long it typically takes to see results, why only some resellers follow a pricing policy, and what the top KPIs that measure a successful pricing policy are. Cost: $25.
Tuesday, August 31 – Preventing Ransomware in the Automotive Aftermarket – What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats
Track: Small-Business Strategy
Cybersecurity threats continue to be one of the most important concerns for businesses and organizations. During this live webinar, aftermarket executives and decision makers will learn everything they need to know about how to make educated cybersecurity decisions. The information conveyed will help businesses identify key vulnerabilities within their organization and provide strategies and techniques for mitigating security threats.
Newly Added: Thursday, September 9 – Thriving From Day 1 to Day 365
Series: Perfecting Your Job Search Series, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks
Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. From the moment a new job offer is accepted, employees will learn how to create a short-term plan that will help them exceed goals for the first year.