By Ashley Reyes
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Wednesday, August 11 – Pricing Policies 101: The Truth About Pricing Policies
Series: Pricing Policies Webinar Series
During this live webinar, manufacturers and sole-exclusive distributors will learn the basics of pricing policies and why it’s important to consider one to avoid price erosion in the marketplace. Rich Barsamian of Advanced Clutch Technology will share what he has learned from more than 10 years of experience, writing, implementing and executing pricing policies in the automotive aftermarket and participate in a live Q&A with session attendees.
Wednesday, August 18 – Wheel Knowledge 401: Resources for WTC Members
Series: Wheel and Tire Industry Insights, Powered by WTC
Track: Industry Segments, Powered by SEMA Councils and Networks
During this live webinar, wheel and tire manufacturers and companies will learn about the resources, high-tech tools and equipment available to them through the SEMA Garage. Participants will get the latest information on measuring sessions, 3-D printing capabilities, the Tech Transfer program and ADAS resources. An update on services available through the new SEMA Garage in Detroit will also be discussed.
Wednesday, August 18 – Pricing Policies 201: Implementing a Pricing Policy That Works
Series: Pricing Policies Webinar Series
Learn the step-by-step approach to understanding the key components of a successful pricing policy. During this live webinar, attendees will learn what the most effective pricing policy is, what to do when your biggest customer breaks the policy and how a pricing policy increases sales. Cost: $25.
Tuesday, August 24 – The Value of Managing Different Personalities
Series: Sharpen Your Soft Skills, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks
During this live webinar geared toward automotive aftermarket managers, attendees will learn about the value of managing different personalities and how to identify different personality traits in the workplace. Methods discussed will help managers learn more about their employees so they can adjust their management style accordingly, enhance teamwork and collaboration, and avoid unnecessary conflicts.
Wednesday, August 25 – Pricing Policies 301: Why Isn’t My Pricing Policy Working?
Series: Pricing Policies Webinar Series
If you’ve launched a pricing policy and have not yet seen the benefits—stick with it and you will. This live webinar will help members understand the most common reasons why a pricing policy isn’t moving the needle. You will learn how long it typically takes to see results, why only some resellers follow a pricing policy, and what the top KPIs that measure a successful pricing policy are. Cost: $25.
Newly Added: Tuesday, August 31 – Preventing Ransomware in the Automotive Aftermarket – What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats
Cybersecurity threats continue to be one of the most important concerns for businesses and organizations. During this live webinar, aftermarket executives and decision makers will learn everything they need to know about how to make educated cybersecurity decisions. The information conveyed will help businesses identify key vulnerabilities within their organization and provide strategies and techniques for mitigating security threats.