By SEMA Editors
products and upgrades on cars and trucks positioned in
designated areas away from their company’s SEMA Show
booth.
Although the deadline to apply for a feature vehicle at the 2021 SEMA Show has passed, applications are still being accepted for exhibitors planning to utilize a feature vehicle for the Show.
All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.
Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from their company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.
Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.
Click here for a complete listing of 2021 SEMA Show deadlines.