By Della Domingo
magazine, which is mailed to 18,000 industry professionals.
Seasoned journalists Perry Mack of Suncruiser Media and Jef White of The Shop magazine have confirmed their participation at this year’s SEMA Show Exhibitor Summit to be held Wednesday–Friday, July 28–30, in Las Vegas.
The two journalists will join the SEMA PR team at the Exhibitor Summit—an event where exhibitors hear from SEMA Show organizers and learn how to increase ROI and reach their goals during the November 2–5 SEMA Show.
During the PR breakout session featuring Mack and White, exhibitors will discover tips on how to work with media before, during and after the SEMA Show. Participating exhibitors are also invited to bring their pitches and new product announcements for critique from the media panel. The panel will provide feedback and best practices to help exhibitors share information that will generate maximum media exposure and coverage.
Media resources that will be discussed during the panel include:
Online Media Center – Editors from SEMA publications and outside publications use the releases from the SEMA Show Online Media Center to fill their publications with Show-related news.
New Product Showcase – All products entered in the showcase are featured in the SEMA News magazine, which is mailed to 18,000 industry professionals.
Celebrity Appearances – Promote your celebrity appearance at your booth by being included on the official Celebrity Appearance Schedule that is promoted online and in SEMA’s print publications.
Press Conferences – Press conferences are ideal for announcements that appeal to a large number of media.
To learn more about PR resources available to exhibitors, contact pr@sema.org.