By Ashely Reyes
The SEMA Wheel and Tire Council (WTC) named Cathy Skula as this week’s WTC spotlight volunteer. Skula is the executive vice president of RimTyme Custom Wheels—a rent-to-own wheel and tire concept that offers wheels and tires for trucks and Jeeps, as well as custom wheels for passenger vehicles.
SEMA: What led you to obtaining a career in the wheel and tire industry?
Cathy Skula: I spent my entire life in retail operations and got involved in the wheel and tire industry when I took a position overseeing our company’s franchise brands, including RimTyme, which provides access to custom wheels and tires to all segments of customers without the need for credit.
SEMA: How has being a WTC volunteer or member impacted your professional career?
CS: The networking opportunities have been phenomenal and have led to several new business dealings that I would not have had otherwise.
SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?
CS: My advice is that it's okay not to be an expert in every possible aspect of wheels and tires. The amount of information out there can be overwhelming, so give it time and you will become more and more confident.
SEMA: Where can we find you on a Saturday?
CS: Gardening in my yard and tending to my cactus plants. I have over 50 of them!
Fill out a WTC spotlight form to highlight how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates are eligible to be featured on WTC’s social media, SEMA eNews and future WTC member updates.