By Ashley Reyes
Charles Siritho is the SEMA Young Executives Network’s (YEN) newest Spotlight member. Siritho is the owner and CEO of Function Factory Performance—an aftermarket retailer of high-performance automotive parts for American musclecars, supercars and imports.
SEMA: What is the best advice you have ever received?
Charles Siritho: Always have leverage.
SEMA: What keeps you in the industry?
CS: My commitment to revolutionize customer service in the aftermarket automotive community.
SEMA: Where can you be found on a Saturday?
CS: You can find me at the racetrack in my Ford Mustang EcoBoost.
SEMA: How do you prepare for an important meeting?
CS: I am the first person to smell a bad deal and call it as it is.
SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?
CS: Toto Wolff.
If you are a current Young Executives Network member, fill out a YEN member spotlight form. Selected candidates are eligible to be featured on YEN’s social media, SEMA eNews and YEN member updates.