By Linda Spencer
market for U.S. specialty-equipment companies,
according to a 2018 SEMA survey.
SEMA-member companies seeking to sell their products globally most often do so through the establishment of a network of distributors in overseas markets.
While there are multiple additional methods to getting your products to international buyers—including selling online through e-commerce or do-it-for-me (indirect) methods to market, such as working with export management companies, manufacturers reps or U.S.-based warehouse distributors—this SEMA News article focuses on the distributor route.