By Ashley Reyes
Two Facebook Live Chats have been added to the SEMA Virtual Education calendar. Please save the dates for the following upcoming sessions, where you will hear innovative strategies, information and learnings from empowering professionals in industry segments such as human resources, digital marketing, emissions compliance, and more.
For a comprehensive library of on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Tuesday, February 23, 2021 – Resume Do’s and Don’ts
Series: Perfecting Your Job Search Series, powered by SBN
Track: Industry Segments, powered by SEMA Councils and Networks
Resumes typically provide the first impression of your qualifications to a prospective employer. With so many people looking for jobs, it’s important to know how to make your resume stand out. Learn the do’s and don’ts of creating a stand-out resume – including what to focus on, items to highlights, and what to leave out during the interview to make sure you get that call back.
Wednesday, February 24, 2021 – The Customer Journey: From Digital Onlooker to Repeat Buyer
Track: Marketing & Sales
Today’s customer journey is an ongoing blend of online and offline interactions. In this one-of-a-kind session, you’ll receive practical strategies on how to seamlessly navigate the entire sales process and walk away knowing how to attract customers through a 5-Star digital experience that matches the experience offered in your brick-and-mortar location.
Wednesday, February 24, 2021 – Facebook Live Chat with Josh Poulson
Track: Industry Talks
Join in a insightful discussion about what the next five years holds for the automotive restyling industry in this Facebook Live Chat featuring PRO Chair-Elect Josh Poulson of Auto Additions Inc. Poulson began his career with the company as a technician at the age of 16, and now has more than 20 years of experience managing Auto Additions as the company’s principal. You will have the opportunity to connect with peers in this live discussion.
Location: SEMA Association Facebook page
Thursday, February 25, 2021 – How To Take Your Digital Marketing to the Next Level
Track: Marketing & Sales
Geared towards automotive professionals who have some experience in digital marketing and are looking to scale up their efforts and learn new strategies, this two-hour workshop will include group exercises and leave participants with specific tangible strategies that can be applied to their businesses immediately. Attendees will walk away with new businesses tactics to improve SEO, reach more customers and increase sales.
Friday, February 26, 2021 – New Policy on Tampering and Defeat Devices Explained
Track: Legislative & Regulatory
Released in December, the U.S. Environmental Protection Agency’s new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices. Hear from industry experts and an EPA representative as they provide an overview of the new policy, and cover key issues on testing and policy benefits.
Wednesday, March 3 – Facebook Live Chat with Laurel Dasher
Having worked in the industry her entire career, SEMA volunteer and vice president of sales and marketing at PDM Automotive Laurel Dasher has had to reinvent herself many times both professionally and personally. During this live Q&A, you will have the opportunity to ask questions as Dasher shares personal stories about overcoming change, both for personal growth and in response to the ever-changing environment in the industry.
Location: SBN Facebook page
Thursday, March 4 – Electric, Autonomous, Flying Cars and Other Unicorns
Passenger vehicles are increasingly becoming computers on wheels. Join SEMA Market Research as they look at current trends and forecasts for electric and alt fuel vehicles, how consumers view these vehicles and the impact they may have on our industry. You’ll hear how advanced driver assistance systems are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at the state of shared mobility.