By Ashley Reyes
SEMA Virtual Education includes a comprehensive library of on-demand sessions that members are invited to access anytime, anywhere. Available at www.sema.org/virtual-education, the program includes live, simu-live and new recordings that feature leading experts talking about the most current topics and trends.
Upcoming live and debut sessions are listed below, with more sessions to be announced throughout the year. Stay tuned to SEMA eNews as new events are announced weekly.
Tuesday, February 9, 2021 – How to Protect Your Brand’s Online Reputation
Track: Marketing & Sales
Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. How should businesses respond when they receive negative feedback? How can you create a process for acquiring more positive reviews? All this and more will be answered in this session.
Tuesday, February 9, 2021 – Facebook Live Chat with Kathryn Reinhardt
Track: Industry Talks
Tune into a Facebook Live Chat with Kathryn Reinhart, SEMA Board of Director and Senior Marketing Manager at 4 Wheel Parts. Named SEMA Person of the Year in 2015 for her dedication and accomplishments in the industry, Reinhardt will share details about her start in the industry, inspirational stories about women she met along the way, and give advice on knowing what you want and how to ask for it.
Location: SBN Facebook page
Wednesday, February 10, 2021 – Replica Car Program Finalized: Everything You Need to Know
Track: Legislative & Regulatory
The National Highway Traffic Safety Administration (NHTSA) has completed a rule allowing low volume vehicle manufacturers to produce and sell replica cars, vehicles that appear to be at least 25 years old. Join a panel of industry experts as they provide an overview of the new program and practical considerations if selling replica cars, engine packages, or vehicle parts.
Wednesday, February 10, 2021 – Facebook Live Chat with Lindsay Hubley
Track: Industry Talks
Hear from Lodestone Events’ managing partner Lindsay Hubley as she talks about challenges in the events industry during Covid-19 and what her company has planned for 2021. Lodestar Events is an event production company that specializes in event planning & logistics, marketing & communications, and sponsorship & exhibitor sales, and oversees the world’s premier overland and adventure travel event, Overland Expo.
Location: YEN Facebook page
Tuesday, February 16, 2021 – Classic Cars, Modern Markets
Series: SEMA Industry Insight Series
Track: Trends & Research
Classic cars and trucks represent a $890 million market. Find out how you may be able to capitalize on this market by learning about new research that shows what types of parts are bought for classic vehicles, what the vehicles are primarily used for and the behaviors of the vehicle owners. Presented by SEMA Market Research, the information represents new data and findings that will help you better understand the opportunities available.