By Ashley Reyes
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SEMA Young Executives Network (YEN) Select Committee Member Jonathan Barber of Bob Cook Sales has been named as this week’s YEN spotlight member. Barber is the regional sales director at Bob Cook Sales, a leading sales and marketing consulting company servicing manufacturers and resellers in the automotive aftermarket.
Read what keeps Barber passionate about the industry in his Q&A with SEMA and YEN.
SEMA: What is the best advice you have ever received?
Jonathan Barber: Don't ever lose sight of your goals and strive to be the best person you know you can be.
SEMA: What keeps you in the industry?
JB: Simply put, the people! Being surrounded by enthusiasts, entrepreneurs, and people who live and breathe the automotive aftermarket.
SEMA: Where can you be found on a Saturday?
JB: Spending time with my two kids. When things get back to "normal" hopefully we can start hitting the car meets and shows again.
SEMA: How do you prepare for an important meeting?
JB: Prepared and eager to listen to challenges so I can find a way to solve the problem and keeping conversation relevant to the subject at hand.
SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?
JB: George Barris.