By Ashley Reyes
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Coelette Chenier is this week’s #SheIsSEMA Spotlight Member. Chenier is the marketing director at BAJA FORGED and a prior SBN Select Committee volunteer. Her demonstrated history of working in the automotive aftermarket industry has made her a vital contributor to the industry, and she has some great advice to share with SBN members in her Q&A with SEMA.
SEMA: What is the best advice you have ever received?
Coelette Chenier: To surround myself with people smarter than me. That truly is one of the most impactful choices one can ever make in their life.
SEMA: What keeps you involved in this industry?
CC: Passion. It's like tasting chocolate for the first time and then asking me to eat peas instead. I love to drive. I love off-road racing. I love my industry family. You just don’t give up something you love.
SEMA: On a Saturday, where can you be found?
CC: Either pre-running in Baja, wheeling in Johnson Valley, riding my dirt bike or just hanging out with my family.
SEMA: How do you prepare for an important meeting?
CC: Prepared! You must always be prepared or you miss an opportunity.
SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?
CC: Carroll Shelby
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