By Rachel Tatum
 Although the SEMA Show is months away, exhibitors can begin strengthening media relations now. |
Although the SEMA Show is months away, exhibitors can begin strengthening media relations now. Journalists will have already developed a plan by the time the SEMA Show arrives. Below are tips for working with the media that exhibitors can use now:
Update Media List: A media list contains important contact information, including the journalist’s name, media outlet, their topic of interest, location and contact information. Journalists often change companies, and receiving a press release addressed to a predecessor ranks among a reporter’s top pet peeve. Take your time to research recent articles and social media profiles so that you can updated information.
Tailor Media Pitches: Journalist are more likely to view pitches if they are tailor-made and relevant to each recipient. Don’t send a bulk email blast that contains generic company information or product releases. Instead, take the time to use your media database to find the journalist covering topics related to your story.
Understand the Media’s Needs: Reporters often vary in how they like to receive company pitches. Some media prefer to receive calls while others prefer content emailed. Each journalist is different, so do your research to determine if a reporter needs content by a specific deadline. Traditional print media outlets have longer lead deadlines compared to online outlets. Understanding that media relations is not a one-way relationship goes a long way in achieving media outreach goals. Be useful and helpful.
Provide Correct Information: Providing the correct information with clear, specific, newsworthy pitches is key in aligning media relations. Media rely on manufacturers to deliver worthwhile content that is detailed and easy to cover. Present pitches via email with clear subject lines and always include company links, personal contact or interview details and company facts.
SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.