By Richard Hail
 The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show. |
Manufacturers exhibit at the SEMA Show for a number of reasons, including to boost brand visibility, meet with customers face-to-face, research industry competition and obtain buyer feedback. For those who attend the SEMA Show to promote a new or hot product and develop sales leads, utilizing the New Products Showcase is a must.
The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show. Even if a product does not qualify as “new,” exhibitors are able to enter it as a featured product and still attract eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes.
Exhibitors may enter as many products into the Showcase as they would like, and because every exhibitor qualifies to submit one entry at no cost, there is absolutely no reason for an exhibitor not to participate. The free product entry is one example of how exhibiting at the SEMA Show delivers great ROI. SEMA Show organizers offer many programs and services targeted to small businesses. Dedicated account reps are available to help exhibitors navigate the process, and the SEMA Show Exhibitor Summit is a free, two-day workshop designed to teach exhibitors how to get the most out of the SEMA Show.
To learn more, visit the SEMA Show website.