By Gavin Knapp
SEMA and the Automotive Aftermarket Suppliers Association (AASA) will present a webinar, October 24, at 1:00 p.m. (EDT), featuring Nathan Shipley, executive director for NPD, focusing on e-tailing in the accessories market. New research by NPD details how the online market for automotive accessories is transforming.
Learn how important the e-tail channel can be to selling accessory products, who the customers are and why they buy online.