By Lindsay Bianco
 The champion can display the trophy for a year with its company name engraved among the winners. It must then be returned in a Stanley Cup-style tradition, as it will be up for grabs again at next year’s Pinewood Drag Races, when the company will have a chance to defend its title. |
During the Industry Cup Challenge—to be held during the annual Pinewood Drag Races at the SEMA Installation & Gala, Friday, July 26, at the Anaheim Marriott in Anaheim, California—sponsoring companies are divided into five divisions, where they race high-quality, child-built pinewood cars. Each division crowns a winning company, which then goes on to represent that division in an all-out industry race to No. 1.
Everyone is a true winner as the SEMA Cares charities (Austin Hatcher Foundation, Childhelp and Victory Junction) continue to help those in need, disadvantaged children have fun building toy cars and the industry engages the community in a positive way.
The industry challengers each have a limited number of entrants in the following divisions:
- Warehouse Distributors
- Manufacturers
- Media Groups
- Rep Agencies
- Service Providers
The champion can display the trophy for a year with its company name engraved among the winners. It must then be returned in a Stanley Cup-style tradition, as it will be up for grabs again at next year’s Pinewood Drag Races, when the company will have a chance to defend its title.
The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.
For more information, contact the SEMA Cares staff liaison Lindsay Bianco at lindsayb@sema.org or 909-978-6692.