By SEMA Editors
 As you begin to think about closing out your SEMA Show week, don’t forget that the best place to unwind is at SEMA Ignited. |
As you begin to think about closing out your SEMA Show week, don’t forget that the best place to unwind is at SEMA Ignited.
The consumer-facing event is a celebration of the breadth of the aftermarket industry. Gates open at 3:00 p.m., Friday, November 4, in the Gold Lot—just a short walk from the Convention Center for SEMA Show attendees, who get in free with their Show badges.
Vehicles will parade out of the Convention Center around 4:00 p.m., as the SEMA Cruise makes its way to Ignited. Other activities will include Formula D drifting demonstrations, food trucks and celebrity appearances. The winner of the 2017 Battle of the Builders competition will be announced at 7:00 p.m.