By SEMA Editors
On the opening day of the 2017 SEMA Show, New Product Awards were presented in 16 categories during the New Product Awards Breakfast. Representing the most innovative and cutting-edge specialty automotive products to hit the market in coming year, the winners and runners up were chosen from a field of more than 3,000 products entered into the SEMA Show New Products Showcase. Products are judged and selected based on a variety of factors that include quality, marketability, innovation, technology and consumer appeal.
2017 SEMA Show New Product Award Winners
 ALLDATA LLC, ALLDATA Collision Advantage | Collision Repair & Refinish Product Winner: ALLDATA LLC, ALLDATA Collision AdvantageRunner Up: MIG BUDDY/GeorgeB Design, MiG Buddy - Welding Gun Holder Runner Up: Avery Dennison, Supreme Wrapping™ Film Metallic Series |
 Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit | Engineered New Product Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit |
 Westin Automotive, HDX LED Grille | Exterior Accessory Product Winner: Westin Automotive, HDX LED GrilleRunner Up: Owens Products Inc., Venom Jeep Hood Runner Up: HornBlasters Inc., HornBlasters Katrina 544 Nightmare Horn Kit, 5 gallons, 150 psi |
 Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System | Interior Accessory Product Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power SystemRunner Up: Speed Dawg Shift Knob, Metal Flake Pinstriped Shift Knob by Von Hot Rod Runner Up: Putco Inc.: Jeep LED, Dome Light |
 Lund International, Lund Truck Center V-Grid | Merchandising Display Winner: Lund International, Lund Truck Center V-GridRunner Up: Custom Autosound Manufacturing, THREE RADIO DISPLAY Runner Up: Brandmotion, SummitView Multi-Camera Display |
 Waylens Inc., Secure360 Automotive Security Camera | Mobile Electronics Product Winner: Waylens Inc., Secure360 Automotive Security CameraRunner Up: Rockford Fosgate, DSR1 8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module Runner Up: Rockford Fosgate, TMS69BL14 Power Harley-Davidson® Rear Audio Kit (2014+) |
 Austin International Mfg. Inc., 2 Ton big wheel jack | Off-Road/4-Wheel-Drive Product Winner: Austin International Mfg. Inc., 2 Ton big wheel jackRunner Up: TITAN Fuel Tanks, TITAN Trail Trekker Transfer tANK Runner Up: Savior Battery Cases, Savior Odyssey 34 Battery Case |
 Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit | Packaging Design Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating KitRunner Up: Vision X Lighting, 4.7” CG2 7-LED LIGHT CANNON Runner Up: Omix-ADA / Rugged Ridge, ELITE Tail Light Guards, Red |
 Racepak Vantage CL1 Cloud Based Data Kit | Performance-Racing Product Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit |
 COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines | Performance-Street Product Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines |
 Holley/MSD, MSD Black Solid State Relay | Powersports Product Winner: Holley/MSD, MSD Black Solid State Relay |
 Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit | Street Rod/Custom Car Product Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit |
 Cooper Tire & Rubber Co., Evolution HT | Tire and Related Product Winner: Cooper Tire & Rubber Co., Evolution HT |
 EZ PULLEY, ez pulley | Tools and Equipment Product Winner: EZ PULLEY, ez pulleyRunner Up: Huth Ben Pearson International, Huth Manual Rod Bender HMRB6017 Runner Up: Autolift Production, Smart Painting Table |
 Elongator Tailgates, Elongater Integrated Tailgate and Ramp System | Van/Pickup/Sport-Utility Product Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp SystemRunner Up: TOPFIRE, Wrangler accessories Runner Up: Putco Inc., Work Blade – 48” |
 Chariot Concepts/TruStack Tire Dolly, ValveStem Signpost | Wheel and Related Product Winner: Chariot Concepts/TruStack Tire Dolly, ValveStem Signpost |