Compiled by SEMA Editors
 Sports Legend Herschel Walker (right) gets the keys from Steve Cook (center), Rocky Ridge Trucks' managing director, while Callaway Cars’ Program Manager Chris Chessnoe looks on. |
Herschel Walker Named Rocky Ridge Spokesman, Awarded “Callaway Edition” Rocky Ridge Sierra Lift Truck
Rocky Ridge Trucks—manufacturer of specialty lifted trucks—has presented the keys to a Rocky Ridge “Callaway Special Edition” GMC Sierra to sports legend Herschel Walker. Walker has become Rocky Ridge’s newest spokesman, using the supercharged lift truck as his daily driver and representing the company at several events, including this year’s SEMA Show and NADA Show.
Turn 14 Distribution Adds OZ Tuner to Line Card
Turn 14 Distribution continues to expand its support for the diesel aftermarket with the addition of OZ Tuner to its line card, marking the company’s first time offering a custom tuning brand for diesel truck applications.
Engine & Performance Warehouse Inc. Names Vendor of the Year, Representative of the Year
Engine & Performance Warehouse (EPWI) has named Redhorse Performance as the EPWI 2016 Vendor of the Year. President Benjamin Johnson and Director of Marketing Amanda Ognar were present to accept the award for Redhorse. The annual Vendor of the Year award is presented to the supplier or manufacturer based on performance scores during the prior year in seven categories. Categories include distribution/sales policies, pricing policies, inventory, returns, labor claims, office support and shipping/packaging. EPWI has also named Danny Molde of Federal Mogul Motorparts as the EPWI 2016 Representative of the Year. Molde, a 44-year veteran of the industry, and now the business development manager for Federal Mogul Motorparts, was present to accept the award. It is the second time Molde has won the award, and he is only the second person to ever win it twice. The Rep of the Year is selected annually, on a rotating basis by region, using combined votes based on performance scores during the prior year in three categories: sales support, distribution philosophies, and timely and accurate follow-through.
NABC Gears Up for Golf Fundraiser in Northeast
The National Auto Body Council (NABC) and presenting sponsors Enterprise Rent-a-Car and ABRA Auto Body & Glass invite industry professionals to sign up for the Northeast Regional Golf Fundraiser, Tuesday, September 26, in Mt. Laurel, New Jersey. Additional sponsors already signed on to support NABC’s community service programs include Colours Inc., Don Houck Auto Parts, PPG Industries, 3D Collision Centers, Service King Collision Centers, Insurance Auto Auctions and Sherwin Williams Automotive Finishes. Several additional sponsor opportunities ranging from $400–$2,500 are still available, according to Keith Egan, chair of the Northeast Regional Golf Fundraiser. The fee for individual players is $200 and $800 for a foursome. Register online.
 4 Wheel Parts is opening its 82nd North American store in Ogden, Utah. |
4 Wheel Parts Celebrates Ogden, Utah, Grand Opening
4 Wheel Parts is celebrating the opening of its newest location, Saturday, August 26, in Ogden, Utah, with a family-friendly event. The festivities, located at 284 W. 12th St., mark the debut for the off-road aftermarket retailer’s 82nd store in North America. Featuring special grand-opening discounts, installation specials and various giveaways, 4 Wheel Parts will unveil its latest state-of-the-art showroom and service bay. Many of the industry’s leading manufacturers, such as Rockslide Engineering, Terraflex Suspension, Tough Country, GenRite, Superchips, Decked and Artec Industries, will also be on hand to display and demonstrate their latest products.
Attendees will also have the chance to enter for a number of giveaways and promotions throughout the day, culminating with a $1,000 4 Wheel Parts shopping spree to one lucky winner. In addition to one-time-only event specials, ASE-certified technicians will be onsite providing installation discounts on select products purchased.
 Roadwire and Olive Crest teamed up to present “Christmas in July,” an annual event to benefit at-risk Southern California children. Left to right, Dave Edmondson, Roadwire; Tyler Rodriguez, Olive Crest; and Eddie Bernabe, Distinctive Industries, a Roadwire Inc. subsidiary. |
Roadwire Partners With Olive Crest to Bring Children “Christmas In July”
Roadwire Cares, the nonprofit charity of Roadwire Inc., recently teamed up with Olive Crest to support this year’s “Christmas in July” event, bringing joy and hope to 400 at-risk Southern California children. The event, held July 29 at Olive Crest’s Orange County facility, brought together a community of SEMA-member companies, car builders and enthusiasts, as well as the leadership and staff from Roadwire and Olive Crest. The children enjoyed a day of fun with toys, a slot-car derby, face painting, a bounce house, and a photo booth. The children also had the chance to be judges for the event’s inaugural Kids’ Choice Award, selecting a 2016 Chevy Camaro SS as best in show among 50 customized rides on display.
Motovicity Adds Air Lift Performance to Product Lineup
Motovicity Distribution has added Air Lift Performance to its line card. A leading designer and manufacturer of air suspension and air-management systems, Air Lift Performance products are now available for wholesale purchase through Motovicity Distribution.
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