By SEMA Editors
 Federal Tire North America will offer free tire product sponsorships to the world’s best custom car and truck builders leading up to the days just before the 2017 SEMA Show in Las Vegas. |
Federal Tire North America has announced the return of its SEMA Show feature vehicle sponsorship promotion, which will offer free tire product sponsorships to the world’s best custom car and truck builders leading up to the 2017 SEMA Show in Las Vegas.
As the 600-plus feature vehicles arrive at the official SEMA Show check-in, car owners will be offered free tires from Federal Tire North America. Off-road and lifted trucks will be offered the Federal Tire Couragia MudTerrain in nine different sizes, ranging from a 33x12.50R15 to a 37x12.50R 20-in. tire.
For hot rods, classics, compacts and street-performance vehicles, Federal Tire will offer two of its Ultra High Performance tire models. The ’17 German Red Dot Design Award-winning Federal Tire RS-RR street/track tire will be offered in more than 21 sizes, ranging from 205/50/15 to 275/35/19.
“Winning a Red Dot Award is a testament to our dedication to tire performance and quality,” said Da-Wu Chen, Federal Tire global sales and marketing director. “We are very proud that our 595RS-RR has received such global recognition from the Red Dot Award, and we will continue to enhance our product competitiveness through continuous R&D concentration.”
On-demand installation will take place during the check-in process, October 28–29, at the official check-in lot adjacent to the Las Vegas Convention Center.
This program is a way to connect directly with the best custom vehicle builders in the United States and for Federal Tire North America to debut new tire designs at this year’s SEMA Show.
Pre-Show confirmation commenced July 5, 2017, and will end October 1, 2017. Those with confirmed feature vehicles and booth cars in need of a tire sponsor for the 2017 SEMA Show can contact Michael Robleto of Insight Media Werks at 213-595-4720 or mike@imwks.com for more details.