By SEMA Editors
 The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products. |
SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.
Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.
The report includes:
- Information on parts and accessories that consumers have already purchased or intend to purchase.
- Which retail channels consumers use to purchase pickup modifications.
- Where consumers turn for information and ideas about new parts and accessories.
- Key differences between types of pickup accessorizers and how to market to them.
- Recommendations for the industry.
The report is free for SEMA members, so get your copy today!