By SEMA News Editors
 See the hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video through the SEMA VR Experience. |
See the hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video through the SEMA VR Experience—a series of automotive-themed experiential demonstrations.
Taking place at SEMA Central in the Grand Lobby of the Las Vegas Convention Center, the purpose of the VR Experience is to show how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development.
One of the highlights of the SEMA VR Experience is a 360-degree video presentation of the SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer.
Visitors can also enjoy the Driver Experience—an immersive tire-test driving experience with virtual instructors by your side, and sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.