SEMA Show Highlights

Actor Sung Kang’s “Project Underdog” Makes Debut at 2016 SEMA Show

By SEMA News Staff

Project Underdog
Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang unveiled his Project Underdog vehicle during the 2016 SEMA Show.

Project Underdog was completed with the help of three high school students from Alhambra High School in Alhambra, California, a well as Kang, award-winning vehicle builder Steve Strope and members of the SEMA Garage. Together the team transformed a ’72 Ford Maverick aptly titled “The Underdog” by Kang. The project highlights automotive education for youth, and the completed vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund.

The build was recorded and shared in a popular online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.