Compiled by SEMA Editors
 The Life is Better Off-Road SEMA builder award’s inaugural winner was the CC Legend Jeep by Addictive Desert Designs. |
Transamerican Auto Parts Renews the “Life is Better Off-Road” SEMA Vehicle Build Award
Transamerican Auto Parts (TAP) has announced the 2016 renewal of the “Life is Better Off-Road” SEMA builder award. This recognition has established itself as the premier industry prize awarded by Transamerican Auto Parts to the best-presented, truly off-road-capable truck, Jeep or SUV on display at the Show. The award’s inaugural winner—the CC Legend Jeep by Addictive Desert Designs—was chosen from among hundreds of submissions by a panel of leading industry authorities at the 2015 SEMA Show in a ceremony hosted by television personality and noted automotive enthusiast Rutledge Wood. The award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA Show. It will once again be judged by a panel of the off-road industry’s leading authorities who select 10 semi-finalists from among the submitted entries based on such criteria as off-road reliability and capability, real-world functionality, craftsmanship quality and overall vehicle presentation. The panel will then choose one Jeep and one truck/SUV as the two finalists to be considered for recognition as the most authentic, off-road-capable vehicle at the 2016 SEMA Show.
The award, a custom-designed trophy, will be presented by Transamerican Auto Parts President and CEO Greg Adler, Thursday, November 3, at 2:00 p.m., at the Pro Comp/Transamerican Auto Parts booth #62112 within the SEMA SCORE Baja 1000 Experience area (Located outside of the South Hall in the Silver Lot). The winner will also receive a cover feature and multi-page vehicle spotlight in ORA magazine, a professional photo shoot and recognition across the spectrum of Transamerican social media and digital channels. A promotional email campaign will highlight the award and winners and TAP will extend an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows and Truck & Jeep Fests.
To submit your off-road SEMA display vehicle for award consideration, visit www.transamericanautoparts.com/award. For more information, complete rules, terms and conditions, email questions to lifeisbetteroffroadaward@transamericanautoparts.com.
 VP Racing Fuels and Andre Hardy, owner and operator of Montauk Native Gas located in Mastic, New York, have formed a retail branding partnership. |
Founder of Montauk Native Gas Signs on With VP Racing Fuels Branding Program
Officials with VP Racing Fuels have announced a retail branding partnership with Andre Hardy, owner and operator of Montauk Native Gas located in Mastic, New York. Effective with its reimaging, Hardy’s station will be the first on Long Island to brand with VP and the first to distribute VP’s race fuel blends on the island. The station also co-sponsors an NHRA Funny Car and a Top Alcohol Funny Car team, both of which will provide marketing support for the station and the VP Racing Fuels brand.