By Jon Wyly
 Utilizing a custom-built, user-friendly interface, SEMA Search allows product lookups by vehicle, engine, brand, product category or keyword. |
The SEMA Data Co-op (SDC) has launched its online search tool powered by SDC data, featuring more than 270 product brands and more than 2.5 million parts. The powerful online catalog is designed to be a one-stop reference source for sales people in both wholesale and retail environments, as well as being a product detail resource for purchasing departments across the industry. Utilizing a custom-built, user-friendly interface, SEMA Search allows product lookups by vehicle, engine, brand, product category or keyword.
“SEMA Search not only provides a great reference for products in the SEMA marketplace, but it also provides a real-world look at the quality of supplier data sets,” noted Craig Schmutzler, SDC's director of customer support. “As we continue to work with suppliers to improve their data through our data-quality score-carding process, they can see the improvement in a very visual way as soon as the data is loaded.”
The SDC is currently working with more than 410 supplier brands and more are being added every week, making the SDC the largest readily accessible repository of product data in the industry.
“We really have come a long way in a very short time,” said Jon Wyly, SDC CEO, “and we look forward to continued success through the hard work and great service of our team. Nowhere else in the industry can a supplier get the quality tools, technical help and control in data management like they can in the SDC. We are all about enabling suppliers to have complete ownership and control of their data, in the most affordable manner possible.”
The SEMA Search tool is open to all sales and support people in the SEMA marketplace by simply logging on to www.SEMASearch.com and signing up for free login credentials. An easy-to-use feedback button allows anyone to quickly and easily report site issues, suggestions or errors that will go immediately to the SDC development team for evaluation.
The SEMA Data Co-op is an industry-owned and -operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry-standards-based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit www.SemaDataCoop.org or contact Jim Graven at JimG@SemaDataCoop.org or call 888-958-6698 ext. 4.